We've all been there. You're scrolling through your news feed, checking out the latest posts from your friends, when all of the sudden you accidentally click on an ad. From here, a few seconds go by and you've probably already backtracked to the Facebook app's home screen and returned to your idle scroll through updates, shared videos, and other offerings from the people who make up your social circle.
While this scenario might have been nothing more than a minor annoyance for you, "fat finger" accidental clicks are one of the biggest problems for advertisers on the Facebook Audience Network - and the subject of major consternation for the platform managers over at 1 Hacker Way. Thanks to a new update to this ad network, though, the days of fretting over accidental clicks on ad content could be gone for good for Facebook's 1.15 billion daily mobile users.
So just how does the world's largest social network intend to fix the two-fold issue of "fat finger" accidental clicks and overly sensitive mobile ads? To start, Advertising Age's Garrett Sloane explains that Facebook has identified some prime characteristics of inadvertent clicks and is committed to not charging advertisers for instances in which the user backtracks within two seconds. Additionally, new requirements on ad formats and integration levied by the company aim to slow down the current "hair-trigger" response to clicks - and the subsequent redirect to a brand new page.
Naturally, this is bad news for all of the underhanded advertisers who leverage suspect ad formats and other slimy tactics to boost unwanted clicks and drive short-term profits. However, for the rest of the people out there who are both trying to utilize aboveboard marketing practices and enjoy their personal time spent browsing through their news feeds, this dramatic shift in policy could herald a better overall marketing experience for all parties involved.
Want to learn more about Facebook's plans to eradicate the fat fingers digital ad dilemma, as well as how this change will also augment performance and metric reporting on the Facebook Audience Network? Then go ahead and give the link below a click for the full scoop from Advertising Age's Garrett Sloane.