"Is your website optimized for virtual reality?"
The above question might seem pretty farfetched, but odds are that in the not-so-distant future, your car dealership will have to start asking some serious questions about how virtual reality (VR) fits into its search optimization (SEO) strategy and on-site user experience.
Not quite sold on this idea? Then the recent announcement that the Daydream and Lenovo Mirage Solo VR headsets can now access the Chrome web browser and all of its functionality should be more than enough to erase any inhibitions that you might have when it comes to embracing the new (virtual) reality of the web's future.
Delving even deeper into this story, VentureBeat's Jeremy Horwitz explains that while Chrome has previously been available on Daydream and other VR platforms in a limited capacity before, this update heralds the first appearance of the browser with all of its functionality in this space. From incognito mode to voice-enabled search and account-wide bookmarks, everything that mobile and desktop Chrome aficionados have come to love is now live and ready to go once they slide on one of these supported VR headsets.
It goes without saying that this is obviously just the beginning of the emergence of accessing the web via VR platforms. Even so, it's hard to see a future in which VR-enabled web pages, along with the tools that take advantage of the unique capabilities of this technology (think integrated virtual showrooms and VR test drives on your dealership website), aren't major pieces of the puzzle for dealerships that intend to maximize the impact of their digital presence.
Want to catch up on all of the details surrounding the official launch of Chrome on select VR platforms? Then be sure to check out the complete story from Horwitz and VentureBeat by clicking on the link located down below.