When it comes to mishandling consumer data and the ensuing backlash, it seems like the nightmare will never end for Facebook. In fact, thanks to a new fine levied against the social media giant by the Italian government as part of the ongoing Cambridge Analytica advertising scandal, it appears that this concept is more applicable than ever before.
As far as the particulars of this latest fine go, TechCrunch's Natasha Lomas reports that Italy slapped Facebook with a $1.1 million fine for violations of local privacy law. Given that the events of the Cambridge Analytica data scandal took place before the General Data Protection Regulation (GDPR) guidelines kicked in for Italy, this nation's data regulators were forced to go with a smaller fine amount than what would be allowed under the current GDPR rules.
Despite this fact, and the realization that this is the third such fine from the Italian government (the first two covered misleading sign-in practices and improper use of WhatsApp user data), it is hard not to see this latest fine (small though it may be) as yet another black eye on Facebook's already bruised and battered public image.
Lomas goes on to note that this may just be the relative calm of the eye of the storm surrounding data misuse in Europe for Facebook. Specifically, the Irish Data Protection Commission (DPC) has also opened up a slew of investigations into Facebook's use of personal data in advertising, as well as various security breaches that have rocked the platform in recent months and years.
While no concrete dates have been publicly announced, many in the industry expect the next shoe to drop from the Irish DPC later this summer.
Can Facebook remain atop the online world and continue to provide advertising products to organizations around the globe as it continues to face a seemingly endless stream of controversies? To dig even deeper into this topic, be sure to follow along with the full story from Lomas on the other side of the link below.