If NBC has its way, then bringing the Rio Olympics into the comfort of your own home isn't going to be just some catchy broadcasting phrase any longer.
As Variety's Todd Spangler explains, the primary provider of Olympic competition coverage is planning on offering up a hefty amount of virtual reality (VR) programming for the more tech-savvy consumers out there. In fact, 85 hours of Olympic contests and analysis already have their spots inked on the scheduling docket as we come closer to the opening celebration.
Will this mainstream coverage be the big break VR needs to finally be adopted by global audiences? For more insight on this front, as well as a look at NBC's daily VR programming schedule, be sure to check out Spangler's featured article on the other side of the link below.