Are you a business analyst or digital marketing expert that doesn't know the first thing about coding or app development? If so, then Steve Nellis thinks you're exactly who Salesforces is looking for as it begins to lay the foundation for Lightning - the latest addition to its customer relationship management (CRM) platform. Nellis has the complete breakdown of how this point-and-click tool could help you build entirely customized internal and consumer-facing apps in his piece for The Information.

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