Don't you hate it when you sit through a ponderously long ad on YouTube, only to watch a video that isn't all that much longer than the commercial itself? The team behind YouTube's ad program hear you and the rest of the digital world loud and clear, which is why they're happy to announce the release of a new six second format. To learn more about this new "Bumper ad" and how it can complement other ad formats you might already be using on the YouTube platform, let's check out the complete breakdown of this story from TechCrunch's Anthony Ha.

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