Remora Articles

Apple: Tech Giant or Music Thief?

James Pinkstone, director of studio and operations at Atlanta-based design firm Vellum, had 122 gigabytes worth of music stolen from his computer by Apple and replaced with inferior "streaming only" editions of the very same songs. As strange as this event sounds initially, it's actually just the...

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Do You Know Why Google's Artificial Intelligence System Can't Get Enough Steamy Romance Novels?

Google's artificial intelligence (A.I.) engine simply can't keep its virtual hands off of the latest sexy and sordid romance novels. In fact, this program has consumed around 2,865 such page-turners; all in an effort to learn more about writing conversationally. To get a better idea of how works...

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Keyword Stuffing: How Much Is Too Much?

"How many keywords do I need in my content to rank with Google?"

On the surface, this is a seemingly innocuous question that many dealerships ask as they prepare to launch a new site. Even so, delving into arbitrary thresholds regarding keyword numbers - and in terms of density compared t...

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Breaking New Ground with Google and Fiat's Self-Driving Minivan Partnership

Google and Fiat are officially coming together to revolutionize the way soccer mom's handle their daily drive via a partnership aimed at developing autonomous minivans. Outside of the substantial name recognition these two industry leaders bring to the forefront of driverless technology, this agr...

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Salesforce Wants to Make You a Developer

Are you a business analyst or digital marketing expert that doesn't know the first thing about coding or app development? If so, then Steve Nellis thinks you're exactly who Salesforces is looking for as it begins to lay the foundation for Lightning - the latest addition to its customer relationsh...

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Making Sense of Bitcoin's Complicated Future

A blossoming rivalry with financial magnate Visa, heated arguments concerning the way transactions are recorded by various powerful "coin mining" factions, and a mysterious creator now emerging from behind a once impenetrable veil of secrecy; these are just a few of the hottest topics up for disc...

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Pulling the Plug on Brazil's 100 Million Strong WhatsApp Community

Marcel Maia Montalvão is a name Brazil's burgeoning digital community has learned to fear in recent weeks. After detaining Facebook's vice president of Latin America a few months ago for failing to comply with judicial orders, Montalvão is at it again - and this time the judge from a small town i...

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Beefing up Device Security via Machine Learning

It might sound like an oxymoron initially, but the reality of our increasingly tech-oriented world is that most "smart" devices are actually pretty dumb; especially when it comes to keeping hackers and other malicious entities on the outside looking in. Thankfully, with the advent of machine lear...

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Jaguar and Tile: A Tech Partnership for the Forgetful

Few things are as frustrating as not being able to find the keys to your car - especially when you're in a hurry. Fortunately, Tile (the creators of low-energy locators that help consumers find misplaced objects) and Jaguar Land Rover are setting the wheels in motion to eliminate this nuisance fo...

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Google Gets Political with the Future of Self-Driving Cars

While there's no denying that Google is the biggest name on the web, one thing these tech gurus aren't known for is their penchant to dabble in the political landscape. However, with federal, state, and local laws standing in the way of Google's dream of a future full of driverless cars, the crew...

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Reshaping the Transportation Industry with Driverless Trucks

Driverless cars aren't the only automated vehicles generating some serious buzz in the automotive world these days. Between a test convoy of self-driving trucks that traversed across Europe to the Port of Rotterdam in the Netherlands and the realization that these vehicles can double the output o...

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The Social Media Video Revolution Will Be Televised

The future of social media is found in video-based content. In fact, with a group of famous "Viners" knocking down the doors at Twitter's San Francisco headquarters and demanding payment for the creation of their content, as well as Facebook's chief executive officer (CEO) Mark Zuckerberg declari...

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Activist Investor Starboard Takes the Reins as Yahoo Seeks to Restructure

Jeff Smith is apparently a firm believer in the old saying, "if you want something done right, you have to do it yourself." After writing one of his company's famous letters to the current leadership of Yahoo and its other shareholders, Starboard Value's managing partner now finds himself - and f...

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Uber (Formally) Enlists the Aid of Arianna Huffington

While Uber and The Huffington Post have long been joined at the hip via Arianna Huffington's investment within the transportation company, these two businesses made their marriage official recently with the announcement that Huffington has accepted a position on the former organization's board of...

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Hover Camera: The World's Most Consumer-Friendly Drone?

Most of the time, the words "drone" and "consumer-friendly" don't find themselves sharing real estate in the same sentence. However, with Zero Zero Robotics' Hover Camera drone set to release this summer at a price point below $600, it's safe to say that the market will have to rethink how it vie...

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Bumping up Audience Response with the New YouTube Bumper Ad Format

Don't you hate it when you sit through a ponderously long ad on YouTube, only to watch a video that isn't all that much longer than the commercial itself? The team behind YouTube's ad program hear you and the rest of the digital world loud and clear, which is why they're happy to announce the rel...

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Bringing the Automotive and Tech Worlds Together via a New Self-Driving Car Coalition

What do you get when you mix Google, the Ford Motor Company, Uber, Lyft, and Volvo all together? According to David Shepardson of Reuters, the end result of this potent concoction is a brand new coalition of industry leaders who all have a stake in the development of self-driving vehicles. If you...

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Giving Car Sales on eBay a Boost via Cargigi's Advertising Tech

Integrating your dealership inventory to eBay might have just become a whole lot easier. As Sarah Perez of TechCrunch notes, one of the Internet's leading eCommerce sites recently acquired Cargigi; a growing provider of advertising and marketing services to the automotive industry. All of the det...

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GM Goes "All in" on Self-Driving Tech with Its One Billion Dollar Acquisition of Cruise Automation

After spending over one billion dollars on San Francisco-based Cruise Automation, it's safe to say that General Motors (GM) no longer has to worry about proving itself as one of the serious players on the cutting edge of self-driving technology. While it is true that Cruise Automation is primaril...

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Which Tech Guru Will Be the CEO of Ford's New Mobility Company?

As Mark Fields - president and chief executive officer (CEO) of the Ford Motor Company - puts it, staying ahead of the competition in today's industry has become a "talent-war race," particularly in regard to mobility services. From this perspective, it makes plenty of sense why Ford is looking t...

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Express Drive: Lyft and GM's Bid to Reshape the Transportation Industry

It's no big secret that being a Lyft driver can place a hefty amount of wear and tear on your vehicle - if it even meets Lyft's vehicle safety and comfort requirements in the first place. Fortunately, TechCruch's Ingrid Lunden points out that the new partnership between General Motors (GM) and Ly...

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For about $20,000, The Honda Civic LX Can Drive You Home Today

Yes, you read that right. While most people assume that self-driving cars currently reside in that hazy and uncertain location known as the "near future," the truth of the matter is that the Honda Civic LX already comes with a plethora of safety features that make it more than capable of driving...

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SEO Sherpa Goes "Mad Scientist" with Its Guide to SEO Experiments

How much do we really know about the inner workings of Google's search engine algorithm? In an effort to answer this question, James Reynolds of SEO Sherpa heads down to his virtual laboratory to detail 16 unique search engine optimization (SEO) experiments that will have you rethinking everythin...

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Putting an End to the PPC Versus SEO Debate

By providing an in-depth breakdown of branded and non-branded site traffic, Search Engine Land's Clay Cazier looks to prove how important a strong stance on search engine optimization (SEO) really is in today's digital marketplace. With this mind, feel free to open up your own Google Search Conso...

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Minecraft as a Major Player in the Future of Artificial Intelligence

Microsoft's decision to allow researchers to utilize their AIX platform - specifically via the Minecraft gaming engine - as a way to advance the science of artificial intelligence (A.I.) is naturally causing waves throughout the tech world. Will going open-source with this platform really help ge...

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Did Siri and the Rest of the "Personal Assistant" Crew Kill the Search Box?

Are you a fan of Siri, Google Now, or Cortana? Even if you're not quite on board with the rising trend of digital "personal assistants" and voice search functionality yet, Behshad Behzadi - Google's Director of Conversational Search - believes that the future of Google and other search engines li...

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Google's AdWords Team Digs into Today's Car Shopping Experience

Did you know that 50 percent of all automotive searches via Google occur on smartphones? The team from Google's official AdWords blog recently unveiled this surprising revelation - as well as many others - about the modern car-buying experience. To bring you up to speed on this front, and help yo...

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Uncovering the True Value (or Lack Thereof) of Facebook Advertising

Speaking out against the traditionally unquestioned authority of Facebook isn't something that you see too often on today's Internet. In fact, with access to over one billion active daily users and an ad revenue total that's projected to hit $21.43 billion by the end of 2016 (as reported by the e...

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The Secret to Writing Conversationally (and Not Boring Your Audience to Death)

We've all been there: You're pouring over some long and ponderous blog post or document, doing your best to fight back against eyelids that grow heavier and heavier with each passing sentence, all while wondering when the person who wrote this content plans on cutting to the chase and providing y...

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It's Time to Stop Wasting Your Money on Display Advertising

What's the first thing that pops into your mind when you think about marketing your business online? If you're like most other dealerships, the answer to this question is undoubtedly the banner and skyscraper ads that stretch across seemingly every website and aim to catch the eye of countless br...

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Here's What You Need to Know about A/B Testing

Ever feel like you're leaving something on the table with your website? Or that your dealership could be doing a few things better with how it leverages this asset to generate leads? If so, it's probably a good time to point out that these refrains regarding uncertainty and second-guessing are th...

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Getting to the Root of Quality Content

With the advent of Panda, Penguin, and a slew of other colorfully-named Google algorithm updates, one thing is becoming abundantly clear in today's search engine optimization (SEO) landscape: Quality content is essential to scoring those top search result ranking spots that your dealership craves...

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Do You Know Why Content Marketing Matters?

"Content is king!" is a phrase that gets passed around a lot in the digital world; often to the point of obscuring the true meaning behind this saying and inducing nausea among the seasoned veterans of the Internet who have grown weary of this expression over the years. Unfortunately, tossing out...

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