Remora Articles

Which Tech Guru Will Be the CEO of Ford's New Mobility Company?

As Mark Fields - president and chief executive officer (CEO) of the Ford Motor Company - puts it, staying ahead of the competition in today's industry has become a "talent-war race," particularly in regard to mobility services. From this perspective, it makes plenty of sense why Ford is looking t...

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Express Drive: Lyft and GM's Bid to Reshape the Transportation Industry

It's no big secret that being a Lyft driver can place a hefty amount of wear and tear on your vehicle - if it even meets Lyft's vehicle safety and comfort requirements in the first place. Fortunately, TechCruch's Ingrid Lunden points out that the new partnership between General Motors (GM) and Ly...

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For about $20,000, The Honda Civic LX Can Drive You Home Today

Yes, you read that right. While most people assume that self-driving cars currently reside in that hazy and uncertain location known as the "near future," the truth of the matter is that the Honda Civic LX already comes with a plethora of safety features that make it more than capable of driving...

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SEO Sherpa Goes "Mad Scientist" with Its Guide to SEO Experiments

How much do we really know about the inner workings of Google's search engine algorithm? In an effort to answer this question, James Reynolds of SEO Sherpa heads down to his virtual laboratory to detail 16 unique search engine optimization (SEO) experiments that will have you rethinking everythin...

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Putting an End to the PPC Versus SEO Debate

By providing an in-depth breakdown of branded and non-branded site traffic, Search Engine Land's Clay Cazier looks to prove how important a strong stance on search engine optimization (SEO) really is in today's digital marketplace. With this mind, feel free to open up your own Google Search Conso...

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Minecraft as a Major Player in the Future of Artificial Intelligence

Microsoft's decision to allow researchers to utilize their AIX platform - specifically via the Minecraft gaming engine - as a way to advance the science of artificial intelligence (A.I.) is naturally causing waves throughout the tech world. Will going open-source with this platform really help ge...

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Did Siri and the Rest of the "Personal Assistant" Crew Kill the Search Box?

Are you a fan of Siri, Google Now, or Cortana? Even if you're not quite on board with the rising trend of digital "personal assistants" and voice search functionality yet, Behshad Behzadi - Google's Director of Conversational Search - believes that the future of Google and other search engines li...

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Google's AdWords Team Digs into Today's Car Shopping Experience

Did you know that 50 percent of all automotive searches via Google occur on smartphones? The team from Google's official AdWords blog recently unveiled this surprising revelation - as well as many others - about the modern car-buying experience. To bring you up to speed on this front, and help yo...

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Uncovering the True Value (or Lack Thereof) of Facebook Advertising

Speaking out against the traditionally unquestioned authority of Facebook isn't something that you see too often on today's Internet. In fact, with access to over one billion active daily users and an ad revenue total that's projected to hit $21.43 billion by the end of 2016 (as reported by the e...

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The Secret to Writing Conversationally (and Not Boring Your Audience to Death)

We've all been there: You're pouring over some long and ponderous blog post or document, doing your best to fight back against eyelids that grow heavier and heavier with each passing sentence, all while wondering when the person who wrote this content plans on cutting to the chase and providing y...

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It's Time to Stop Wasting Your Money on Display Advertising

What's the first thing that pops into your mind when you think about marketing your business online? If you're like most other dealerships, the answer to this question is undoubtedly the banner and skyscraper ads that stretch across seemingly every website and aim to catch the eye of countless br...

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Here's What You Need to Know about A/B Testing

Ever feel like you're leaving something on the table with your website? Or that your dealership could be doing a few things better with how it leverages this asset to generate leads? If so, it's probably a good time to point out that these refrains regarding uncertainty and second-guessing are th...

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Getting to the Root of Quality Content

With the advent of Panda, Penguin, and a slew of other colorfully-named Google algorithm updates, one thing is becoming abundantly clear in today's search engine optimization (SEO) landscape: Quality content is essential to scoring those top search result ranking spots that your dealership craves...

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Do You Know Why Content Marketing Matters?

"Content is king!" is a phrase that gets passed around a lot in the digital world; often to the point of obscuring the true meaning behind this saying and inducing nausea among the seasoned veterans of the Internet who have grown weary of this expression over the years. Unfortunately, tossing out...

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