Remora Articles

Google Puts Even More Pressure on Websites to Migrate to HTTPS with July Chrome Update

Has your dealership's website service provider migrated your site over to HTTPS yet? If not, then you are most likely in for a rough July when the next Google Chrome update goes live.

As Emily Schechter, Google's Chrome Security Product Manager, explains in an update to the Chromium Blog,...

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White House Begins Building Its Own Regulations in the Style of the GDPR

It wasn't all that long ago (yesterday, in fact) that we brought you up to speed on both the impact that the General Data Protection Regulation (GDRP) has had on email marketing and the fact that this strict mandate is clearly setting the tone for government regulators well outside of the Europea...

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Did the Rise of Europe's GDPR Herald the Demise of Email Marketing?

Email marketing, for better or worse, is often viewed as a major factor in any dealership's online presence and outreach strategy. However, if the lessons being learned by our friends across the pond in the wake of the European Union's (EU) new General Data Protection Regulation (GDPR) are any in...

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Toyota Turns Focus to Ride-Hailing, Invests $1 Billion in Grab

Are you looking for one billion reasons why the automotive industry is changing in an irrevocable way that is definitely going to impact dealerships, customers, and everyone in between? Then the latest move by Toyota should be more than capable of catching your attention on this front.

As...

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Google Revamps Ad Tools to Better Meet Needs of Data-Concerned Users

With Google and Facebook facing down constant pressure in the wake of the European Union's (EU) General Data Protection Regulation (GDPR) and users more aware of how their data is being used that ever before, it only makes sense for these tech titans to rethink their approach to digital advertisi...

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Google's A.I. Search Algorithm Research Team Turns to Reddit to Learn How to Answer Questions

The difference between "how old are you?" and "how are you doing?" might be small in terms of the words found within and sentence structure utilized, but the types of responses generated by these queries couldn't be further apart. Obvious though this might be to all of the humans reading this pos...

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Tesla Announces Autopilot Upgrade to Full Self-Driving Capabilities

The past few months for Tesla have been a bit bumpy, to say the least. Once the darling of the automotive world and a company poised to truly disrupt the standard dealership and automaker experience, a rash of fatal collisions, production issues, and other mishaps have completely derailed this on...

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EU Appears Ready to Thump Google with Historic Antitrust Fine

It's no big secret that Google has been in hot water with the European Union (EU) in the past. However, the historic $2.7 billion fine levied against this search giant last year by Europe's highest government regulators could be nothing more than small potatoes when compared to what's currently i...

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Mercedes Rethinks Vehicle Ownership with Premium Subscription Service

Outside of death and taxes, the one thing your dealership can always count on is the fact that people need a place to buy cars, right? As we've seen before with the advent of Uber, Lyft, and the concept of transportation-as-a-service (TaaS) as a whole, this once rock-solid pillar upon which the a...

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Apple's New Anti-Tracking Tech Could Undermine Facebook's Advertising Empire

If your dealership is like most others, odds are that it either is currently leveraging or has utilized Facebook's vast - if questionable in terms of efficacy - advertising network to attempt to connect with interested car buyers in your area. However, with the recent turmoil surrounding this soc...

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Waymo Adds 62,000 Self-Driving Minivans to Autonomous Fleet and Teases Sales Agreement with Chrysler Dealerships

Not too long ago, the big story in the shared space between automotive and tech was the fact that Google's Waymo had purchased 20,000 I-Pace electric vehicles from Jaguar to bolster the ranks of its upcoming self-driving taxi service. While that major push toward realizing the driverless transpor...

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Google My Business Kicks Anonymous Reviews to the Curb

Every dealership lives in fear of them; the anonymous Google review that finds its way directly into the Knowledge Panel on search engine results pages (SERPs) and comes with scathing - and often wildly inaccurate - portrayals of how your business conducts itself.

Fortunately, it appears...

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Google, Facebook, Others Receive Substantial GDPR Complaints

"We're updating our privacy policy."

Was your dealership bombarded with email updates that began with the above statement throughout the weekend? If so, then you're like countless other organizations and individuals who felt the impact of the European Union's (EU) new General Da...

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Apple Revives Self-Driving Aspirations with New Volkswagen Deal

Not too long ago, Apple was seen as an ominous force lurking on the outskirts of the self-driving car movement, just waiting to come in and upend the traditional automotive industry. However, while Google, Uber, and other interlopers eventually made the push into the world of automotive either vi...

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Are We on the Verge of a Voice-First Search Index?

Earlier this year, Google once again changed the search engine optimization (SEO) game by officially announcing its "mobile-first" index at SMX Munich. Considering that over 60 percent of all searches originate from mobile devices these days, this shift toward mobile optimization and prioritizing...

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Data Tracking Woes Continue for Google Thanks to $4.3 Billion Lawsuit

If your dealership engages customers via Google and its various digital advertising products, then you know that data is king on this front. However, thanks to the recent scandals surrounding Facebook's interactions with Cambridge Analytica and Google's forced compliance with the European Union's...

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Drive.ai Gears up for Summer Ride-Hailing Service Launch with Fully Autonomous Vehicle Tests

While Uber, Google's Waymo, Ford, and several other tech titans/automakers often dominate the headlines when it comes to advancements in self-driving technology, a scrappy startup out of California could be on the verge of stealing the show - and being the first industry player to bring completel...

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Duplex from Google Just Beat the Turing Test for Artificial Intelligence

What happens when a phone call comes into your dealership and your customer service reps aren't sure if they just spoke with an actual human or a program leveraging the power of artificial intelligence (A.I.)? Thanks to the recently announced Google Duplex that took center stage at Google I/O dur...

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Chinese Government Opens Door for Self-Driving Testing via New National Regulations

While all the talk here in the United States (U.S.) centers around Tesla, Google, and various automakers as these major industry players race toward the self-driving vehicle finish line and bring this technology to market, it's important to remember that plenty of movers and shakers abroad are al...

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Google Turns to Artificial Intelligence to Write Your Emails for You

One of the recurring concepts in the shared space between automotive and tech is the notion that artificial intelligence (A.I.) will drastically alter the course of how people own and operate vehicles - and how your dealership will continue to thrive and exist in this marketplace. However, what i...

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What Happens After Ford's 84-Day Supply of F-150s Runs out?

As the driving force behind Ford's profitability - and one of the few shining points for a company mired in uncertainty about its future - it is safe to say that the F-150 is the foundation upon which everything rests for this Dearborn-base automaker. From this perspective, it is easy to see why...

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Google Makes First Move Toward EU Data Privacy Compliance

Toward the end of last month, it appeared as though Google was ready to completely ignore the spirit of the European Union's (EU) General Data Protection Regulation (GDPR) via the process of naming itself as a data "controller" under the GDPR. While this bold plan is still on the table, it does a...

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Machine Learning Could Be a Major Part of Google's Next Algorithm Update

It's no great surprise that machine learning, artificial intelligence (A.I.), and all other manner of futuristic technologies play a vital role in the modern web landscape. However, if Google's latest research is any indicator of future trends, it may not be long before search engine optimization...

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Major Automakers Announce the Mobility Open Blockchain Initiative

Remember back when we covered Porsche's historic decision to introduce the world of automotive to blockchain technology? Well, after a blockbuster announcement from some of the company's biggest contemporaries, it appears that the automotive blockchain revolution is officially kicking into high g...

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Finding Inspiration in the Rise of Shaquem Griffin

If you're a regular reader here at the Remora blog, then you know that the discussion around these parts is often dictated by the constantly changing trends in cutting-edge web development, the advent of technology as a transformative force in the world of automotive, and basically any other tren...

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Supreme Court Ruling Stands as Major Blow to Smaller Tech Innovators

With a 7-2 decision announced on April 24th, the United States (U.S.) Supreme Court just sent a strong message to smaller tech innovators and other inventors across the country. That message: Your cutting-edge breakthroughs and other patents are not safe from the heavy-handed legal assaults levie...

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Say Goodbye to Most of Ford's Conventional Car Lineup

From plunging headfirst into the world of self-driving vehicles and promoting the company's head of autonomous vehicle development to the role of chief executive officer (CEO) to exploring driverless robo-taxi services and self-serve car vending machines, Ford has made a name for itself in recent...

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Yahoo's 2014 Data Breach Earns a Historic $35 Million Fine from the SEC

Remember back in 2014 when Russian hackers made off with the sensitive data of over 500 million Yahoo users in what was, at the time, the largest data breach in the history of the web? As bad as things were for the company then, now known as Altaba, it appears that the Securities and Exchange Com...

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Facebook Brings to Light Previously Hidden Content Moderation Guidelines

Does your dealership utilize Facebook ads to connect with potential car buyers in your area? If so, odds are they you have been keeping a close eye on the turmoil and uncertainty surrounding the world's largest social networking platform as it hemorrhages users in the wake of the Cambridge Analyt...

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Is Google Trying to Skirt New EU Data Regulations?

It's no big secret that Google holds most of the power in the constant tug of war battle that exists between this search giant and advertisers, like your dealership, who aim to connect with targeted groups of consumers via the various digital advertising services offered up by this industry titan...

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New Undetectable Negative SEO Exploit Could Cause Google Major Headaches

With the advent of Google's Penguin update in 2012, it became a whole lot easier for the leading name in search to unmask and punish those who would leverage negative search engine optimization (SEO) techniques against their competitors. However, thanks to a clever new tactic that involves the (r...

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Ford's Robo-Taxi Network Set for 2021 Launch

The Ford name invokes quite the storied legacy. After all, when it comes to the traditional American automotive industry and personal vehicle ownership, this flagship member of the community has served time and time again as a trendsetter, dating all the way back to the first Model T sold to a pr...

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New "Talk to Books" Tool from Google Puts the Semantic Search Future on Full Display

If you know anything about the modern search engine landscape, then you know that Google has gone out of its way to punish and marginalize the dated practice of "keyword stuffing" in as many ways as possible. However, could this leading name in tech be ready to take the next step on the anti-keyw...

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What Happens Now That Google Has Lost the "Right to Be Forgotten" Case?

Have you ever heard the old saying that you can't put the genie back in the bottle? For Google, truer words might never have been spoken thanks to a landmark decision within the High Court of England and Wales.

So just what happened over in Foggy Old London? As Jamie Grierson and Ben Quin...

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Microsoft Garage Team Turns to Unreal Gaming Engine to Train Self-Driving Cars

Move over Nvidia; you're not the only major name in tech that is looking to find a virtual alternative to testing the capabilities of autonomous vehicles that pulls these self-driving machines off of real roads and streets and into the graphics card.

As Meixa Haung of the Microsoft Garage...

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Digital Dealer 24

Remora President Christian Jorn Set to Cover the Benefits of a Technical Web Advantage at Digital Dealer 24

Heading to the 24th Digital Dealer Conference & Expo down in Orlando next week? Then you can't afford to miss Remora's very own Christian Jorn as he takes the stage to discuss everything from the benefits of creating a technical and scientific web advantage via your dealership's website platf...

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