Remora Articles

Future Version of Chrome Set to Break Ad Blockers

Long the bane of advertisers across the web, ad blockers have made connecting with digital users in the modern area a far more complex and intricate process than it once was. However, thanks a recent bug report from Raymond Hill, the progenitor of the popular uBlock Origin Chrome extension, the c...

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CERN's Projected New Particle Collider Easily Outpaces Its Predecessor

While bigger isn't always necessarily better, in the world of high-energy physics this motto definitely holds plenty of water. Case in point: The successor to the Large Hadron Collider (LHC), the Future Circular Collider (FCC).

So what exactly is the FCC? As Gizmodo's Ryan F. Mandelbaum re...

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Ford and Volkswagen Strengthen Strategic Alliance

When ranking unexpected partnerships, seeing American giant Ford and European powerhouse Volkswagen join together in an alliance of arms might have ranked among the top of the list of most unanticipated partnerships not too long ago. However, against the backdrop of a modern automotive landscape...

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Tesla Begins Rolling out Solutions to "ICEing" Issue

Most of the time, the discussion around technology in the future of transportation and automotive focuses on the role that these innovations play in bringing mobility to all via ride-sharing and other similar services, as well as making daily commutes safer and more efficient by way of electric v...

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Ford Faces Setback in Denver as Chariot Micro-Transit Service Folds

Back in 2016, Ford seized the opportunity to dive into the world of mobility and acquired Chariot, an app-based micro-transit service, for a whopping $65 million. With the recent announcement that the company's pilot program in Denver is shutting down, it looks like this bet has gone bust for one...

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In-Car Driverless Sensory Tech Could Open New Advertising Channels for Marketers, Automakers

If your dealership engages in Google Ads campaigns, or even traditional outreach endeavors (like TV ad spots), then you know how important consumer data is to making smart advertising spend decisions. From understanding buyer intent to uncovering trends in consumer behavioral patterns, the demand...

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Secure Your Chance to Meet Remora President Christian Jorn at NADA 2019 Today

Does your dealership plan on attending the National Automobile Dealers Association (NADA) Show in San Francisco later this month? Then you are in for a treat. From the "Escape from Alcatraz"-themed opening reception that sends you and the thousands of other dealers in attendance back in time to o...

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Baidu Unveils Apollo 3.5 Autonomous Vehicle Platform at CES 2019 in Vegas

Most of the time, the likes of Google, Tesla, Uber, and the traditional American automakers tend to dominate the conversation surrounding the advent of autonomous vehicles – and the impact this new technology will have on every facet of the automotive market (customer purchasing tendencies, the d...

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Google Bets Big on Expert Answers with $60 Million Superpod Acquisition

When former Googlers William Li and Sophia Yang left the tech titan back in 2016, the duo set out on a journey that would culminate in the creation of "Superpod" – an answer or "social search" engine that seeks to pair users with actual experts on a wide range of topics. As of last Friday, the du...

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GM Explores New Revenue Stream via DoorDash Driverless Partnership

The days of automakers leveraging traditional auto sales as the singular driver of revenue are long gone. Strange though it may seem at first glance, this reality is one that everyone in the automotive world must understand and account for (from dealerships to vendors and other service providers)...

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Did We Just Pass Peak Demand for Combustion Engine Cars?

It's no big secret that the automotive industry has its ups and downs when it comes to consumer demand. Some years dealerships like your own simply can't keep up with the influx of new shoppers, while other years feel like more of a struggle. However, a recent report from Patrick McGee of The Fin...

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FAQ Fridays: What Is the Difference Between Alt Text and Image Title Text?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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Nissan-Renault Alliance Continues to Fracture As French Automaker Opts to Keep Ghosn As CEO and Chair

With so many threats facing down today's automotive industry, including waning forecasts on the viability of brick-and-mortar dealerships and the rise of transportation-as-a-service (TaaS) alternatives, forging alliances and finding common cause is essential for automakers who intend to remain pr...

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Virgin Galactic Brings Private Flight to the Edge of Space

Back in 2005, when business mogul Richard Branson's Virgin Galactic began selling tickets for private trips into space to some of the world's wealthiest citizens, it seemed like the dream of the average man or women venturing into the heavens long held by fans of science fiction and industry alik...

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Former Ford Execs Face Human Rights Violations over Employee Abductions and Torture

To say that the period from the late 1970s through the 1980s was a tumultuous time for the country of Argentina is a substantial understatement. From the overthrow of the government by a military junta to years of repression and tactics designed to keep the populace in check, this era serves as o...

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Is Google Preparing to Take Its Search Engine Back to China?

Is Google willing to wade back into the waters of the moral quagmire that is China's current digital landscape? With access to over a billion potential users on the line, the answer appears to be most certainly "yes" in the wake of a hearing with the House Judiciary Committee last week.

As...

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FAQ Fridays: What Is Crawling Vs. Indexing Vs. Ranking?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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The ABCs of TVCs: A Look at Google's "Two-Tier" Workforce

With roughly 170,000 employees from around the globe, it makes sense that Google might leverage quite a few temps, vendors, and contractors (collectively known as "TVCs") within the company. However, did you realize that roughly half of the Google workforce (approximately 49.95 percent) fall into...

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FAQ Fridays: Which Metrics Should I Be Looking at with My Email Marketing?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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New Feature Alert: Updated Inventory Search Filters

If there is one thing you can always count on with Remora, it is our commitment to cutting-edge practices and technological advancements that help keep your dealership one step ahead of the competition. Case in point? The latest update to our industry-leading platform: Upgraded and expanded searc...

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FAQ Fridays: What Are Google Signals Within Analytics?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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FAQ Fridays: Why Are We Not Targeting Make/Model Terms with Paid Search?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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Join the Remora Team in Cincinnati for the High Performance Leadership & Management Workshop

Looking to upgrade your sales potential and take control of your dealership's future? Or perhaps learning a little more about the essential management do's and don'ts of running an organization in the automotive world is more in line with your current needs. Either way, odds are that the High Per...

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FAQ Fridays: Is Domain Authority a Google Ranking Factor?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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The New Seas of Modern Search: Recapping Digital Dealer 25 in Las Vegas

Did your dealership pay a visit to the iconic Mirage hotel and casino on The Strip in Las Vegas for Digital Dealer 25 this year? If so, odds are that you came away with a new perspective on how to navigate the sometimes tumultuous – and always changing – waters of the new seas of modern search th...

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FAQ Fridays: What Are Google Store Visits and Can I See Them in Google Analytics?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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The Duval Ford Heavy Metal Hour Welcomes Back Remora President Christian Jorn

What do you get when you mix the industry's premier expert on website development for car dealerships with the gang behind Duval Ford's Heavy Metal Hour over on 1010XL? How about a full broadcast worth of some of the funniest and most insightful conversation around.

Covering everything fro...

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Remora at Digital Dealer 25

Catch an Exclusive Presentation by Remora's Christian Jorn on How Your Dealership Can Beat the Classifieds at Digital Dealer 25

Not too long ago, it was a given for many dealerships to accept a spot in the search rankings on coveted buyer intent terms that fell firmly behind the classifieds. However, at Digital Dealer 25 on October 17th in Las Vegas, Nevada, Remora President and Chief Executive Officer (CEO) Christian Jor...

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Is the White House Gearing up for an Antitrust Investigation into Google, Facebook, and Others?

Are tech giants like Google, Facebook, and Twitter unduly silencing certain voices online and otherwise leveraging an unfair monopoly to control access to information (and potentially advertising revenue) in the digital world? According to a recently leaked memo from the White House, it appears t...

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New Remora Product Feature - Incentives Pages

New Feature Alert: Introducing Incentive Page Types

Our team here at Remora is always looking to enhance your experience (as well as the experience of your online customers), which is why we are proud to announce the latest feature to earn a spot on our platform: Incentive Page Types. With this tool on your side, creating and customizing incentive...

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Gauging the Impact of Google's Medic Update

Back on August 1st, Google rolled out a significant update to its search algorithm, nicknamed the "Medic Update." While the details were sparse regarding who this update would impact and how it would alter search engine results pages (SERPs), the slow trickle of information coming forth from both...

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Christian Jorn at Internet Battle Plan 24

Remora Brings the Benefits of a Technical Search Advantage to Internet Battle Plan XXIV

Are you on site at the Greektown Casino and Hotel here in Detroit, Michigan, for the "Alpha Dawg" Jim Ziegler's 24th edition of the Internet Battle Plan automotive conference? Then you'll definitely want to make it a point to catch Remora's own Christian Jorn as he briefs the automotive world on...

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Lyft Offers to Pay Chicagoans to Ditch Their Cars

"We are literally asking people to get rid of their cars."

These words, taken directly from Lyft's general manager of the Midwest, David Katcher, in an article on The Verge by Andrew J. Hawkins perfectly encapsulate the dream scenario of the emergent transportation-as-a-servi...

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Big Automakers Tackle Tech-Focused Automotive Future via Company Spin-Offs

What's a traditional automaker to do in the face of an industry constantly besieged by emergent technology and marketplace interlopers like Google and Uber lurking on the edges of the automotive world? For many, the answer is clear: Break apart and embrace the need for specialization.

As...

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Google Chrome Comes to VR Headsets

"Is your website optimized for virtual reality?"

The above question might seem pretty farfetched, but odds are that in the not-so-distant future, your car dealership will have to start asking some serious questions about how virtual reality (VR) fits into its search optimizat...

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Facebook Plans to Ditch Partner Data for Targeted Ads

Does your automotive dealership utilize Facebook advertising as a way to connect with potential car buyers in your local area? Then the news that the Partner Categories tool is going the way of the dodo should definitely be on your radar.

As Sam Schechner and Nick Kostov of The Wall Stree...

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