Remora Articles

Christian Jorn at Internet Battle Plan 24

Remora Brings the Benefits of a Technical Search Advantage to Internet Battle Plan XXIV

Are you on site at the Greektown Casino and Hotel here in Detroit, Michigan, for the "Alpha Dawg" Jim Ziegler's 24th edition of the Internet Battle Plan automotive conference? Then you'll definitely want to make it a point to catch Remora's own Christian Jorn as he briefs the automotive world on...

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Lyft Offers to Pay Chicagoans to Ditch Their Cars

"We are literally asking people to get rid of their cars."

These words, taken directly from Lyft's general manager of the Midwest, David Katcher, in an article on The Verge by Andrew J. Hawkins perfectly encapsulate the dream scenario of the emergent transportation-as-a-servi...

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Big Automakers Tackle Tech-Focused Automotive Future via Company Spin-Offs

What's a traditional automaker to do in the face of an industry constantly besieged by emergent technology and marketplace interlopers like Google and Uber lurking on the edges of the automotive world? For many, the answer is clear: Break apart and embrace the need for specialization.

As...

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Google Chrome Comes to VR Headsets

"Is your website optimized for virtual reality?"

The above question might seem pretty farfetched, but odds are that in the not-so-distant future, your car dealership will have to start asking some serious questions about how virtual reality (VR) fits into its search optimizat...

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Facebook Plans to Ditch Partner Data for Targeted Ads

Does your automotive dealership utilize Facebook advertising as a way to connect with potential car buyers in your local area? Then the news that the Partner Categories tool is going the way of the dodo should definitely be on your radar.

As Sam Schechner and Nick Kostov of The Wall Stree...

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Waymo Expands Burgeoning Self-Driving Service via Major Partnerships

What happens to the automotive marketplace when an offshoot of the world's largest tech company starts rolling out alternatives to conventional car ownership? With the recent announcement of a major mobility-as-a-service (MaaS) initiative between Walmart and several other leading organizations, w...

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Does the EU's Record $5.1 Billion Fine Actually Matter to Google?

On the surface, the European Union's (EU) plan to hit tech magnate Google with a historic fine seems like a great way to send a strong message. After all, $5.1 billion in penalties is nothing to scoff at, right?

"It's like a delivery company having to pay for a parking ticket." <...

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HyreCar and DriveItAway Partner to Prepare Dealers for a Future Focused on Mobility

If you've been staying abreast of the trends that are sure to define the automotive marketplace in the coming years, then you know that mobility-as-a-service (MaaS) is all the rage right now - and for good reason. After all, as more and more drivers move away from traditional car ownership, it's...

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Will the New Age of Transportation Drastically Cut the Number of Auto Dealers?

It's no big secret that the world of automotive is changing. From the largest automakers in the industry exploring subscription services and transportation-as-a-service (TaaS) ventures to the rise of ridesharing apps and tech companies that are quickly moving from the status of interlopers to the...

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Daimler and Nvidia Pair up to Deliver Self-Driving Taxis to the Bay Area

After making waves in the automotive world by becoming the first international automaker to earn the right to test self-driving vehicles on the roads of Beijing, you'd think that Daimler would be all out of new ground to break, right? Not exactly.

As Wallace Witkowski of MarketWatch repor...

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Will Your Next Ad Campaign on Facebook Use Augmented Reality?

One of the hardest parts of advertising online for car dealerships is the process of helping your target audience visualize themselves behind the wheel of their dream vehicles. With the help of Facebook's new augmented reality (AR) advertising product, though, undertaking this daunting endeavor c...

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European Union Set to Unleash New Multi-Billion Dollar Fine on Google

When it comes to optimizing your car dealership's website for mobile viewers, we often conduct this discussion through the lens of WWGD: What would Google do? After all, as the biggest name in the search engine game, it makes sense to dance to the beat of this tech giant's drum.

While thi...

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Daimler Becomes First International Automaker to Test Self-Driving Cars in Beijing

In China, major tech names like Baidu, Alibaba, and Tencent often dominate the discussion surrounding the development of autonomous vehicles. Of course, with the restrictive policies that favor native brands currently set in place by regulators, having the country's tech "Big Three" lead the way...

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Google's Speed Update Still on Track for July Release

Back in January, Google made it official: If the mobile version of your website can't load quickly for viewers by July of this year, don't be surprised to find your rankings tank as the company continues to transition to a mobile-first index. With July officially here, it is only a matter of time...

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Kroger Joins Google Spin-Off Nuro for Driverless Delivery Service

It's no big secret that artificial intelligence (A.I.) and driverless vehicle technology is going to drastically alter the automotive world and how your dealership does business. However, with the announcement of a new partnership between Kroger and Nuro, a self-driving startup founded by a coupl...

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Google Rebrands and Retools Google Advertising and Publishing Products

Does your dealership manage its online advertising campaigns via Google's various ad programs and products? If so, it's time to pull up a seat and take some notes, because this tech leader is aiming to completely reinvent the process of connecting customers with your marketing materials via a com...

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Volkswagen Helps Form New Autonomous Driving Tech Alliance

There was a time when the automotive industry was insulated, self-contained, and separated from the rest of the world. However, as more and more tech giants and other interlopers invade the industry (often at the behest of legacy automakers), the message becomes clear in a hurry: The automotive s...

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Google Opens the Door to Take Control of Your Dealership's Knowledge Panel

As exciting as it is to see your dealership's Knowledge Panel pop up on search engine result pages (SERPs) for desirable terms, all of that excitement can fade away in the blink of an eye thanks to inaccurate or incorrect information and listings. Fortunately, with the help of a recent update fro...

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Transportation and Tech Magnates Join Forces to Form PTIO

What do FedEx, the American Trucking Association, Waymo, Uber, Lyft, Ford, and Toyota all have in common? Outside of a shared interest in the future of the automotive sector, it appears that these tech and transportation magnates are now all part of an exclusive organization designed to ease auto...

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Google Puts Even More Pressure on Websites to Migrate to HTTPS with July Chrome Update

Has your dealership's website service provider migrated your site over to HTTPS yet? If not, then you are most likely in for a rough July when the next Google Chrome update goes live.

As Emily Schechter, Google's Chrome Security Product Manager, explains in an update to the Chromium Blog,...

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White House Begins Building Its Own Regulations in the Style of the GDPR

It wasn't all that long ago (yesterday, in fact) that we brought you up to speed on both the impact that the General Data Protection Regulation (GDRP) has had on email marketing and the fact that this strict mandate is clearly setting the tone for government regulators well outside of the Europea...

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Did the Rise of Europe's GDPR Herald the Demise of Email Marketing?

Email marketing, for better or worse, is often viewed as a major factor in any dealership's online presence and outreach strategy. However, if the lessons being learned by our friends across the pond in the wake of the European Union's (EU) new General Data Protection Regulation (GDPR) are any in...

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Toyota Turns Focus to Ride-Hailing, Invests $1 Billion in Grab

Are you looking for one billion reasons why the automotive industry is changing in an irrevocable way that is definitely going to impact dealerships, customers, and everyone in between? Then the latest move by Toyota should be more than capable of catching your attention on this front.

As...

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Google Revamps Ad Tools to Better Meet Needs of Data-Concerned Users

With Google and Facebook facing down constant pressure in the wake of the European Union's (EU) General Data Protection Regulation (GDPR) and users more aware of how their data is being used that ever before, it only makes sense for these tech titans to rethink their approach to digital advertisi...

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Google's A.I. Search Algorithm Research Team Turns to Reddit to Learn How to Answer Questions

The difference between "how old are you?" and "how are you doing?" might be small in terms of the words found within and sentence structure utilized, but the types of responses generated by these queries couldn't be further apart. Obvious though this might be to all of the humans reading this pos...

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Tesla Announces Autopilot Upgrade to Full Self-Driving Capabilities

The past few months for Tesla have been a bit bumpy, to say the least. Once the darling of the automotive world and a company poised to truly disrupt the standard dealership and automaker experience, a rash of fatal collisions, production issues, and other mishaps have completely derailed this on...

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EU Appears Ready to Thump Google with Historic Antitrust Fine

It's no big secret that Google has been in hot water with the European Union (EU) in the past. However, the historic $2.7 billion fine levied against this search giant last year by Europe's highest government regulators could be nothing more than small potatoes when compared to what's currently i...

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Mercedes Rethinks Vehicle Ownership with Premium Subscription Service

Outside of death and taxes, the one thing your dealership can always count on is the fact that people need a place to buy cars, right? As we've seen before with the advent of Uber, Lyft, and the concept of transportation-as-a-service (TaaS) as a whole, this once rock-solid pillar upon which the a...

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Apple's New Anti-Tracking Tech Could Undermine Facebook's Advertising Empire

If your dealership is like most others, odds are that it either is currently leveraging or has utilized Facebook's vast - if questionable in terms of efficacy - advertising network to attempt to connect with interested car buyers in your area. However, with the recent turmoil surrounding this soc...

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Waymo Adds 62,000 Self-Driving Minivans to Autonomous Fleet and Teases Sales Agreement with Chrysler Dealerships

Not too long ago, the big story in the shared space between automotive and tech was the fact that Google's Waymo had purchased 20,000 I-Pace electric vehicles from Jaguar to bolster the ranks of its upcoming self-driving taxi service. While that major push toward realizing the driverless transpor...

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Google My Business Kicks Anonymous Reviews to the Curb

Every dealership lives in fear of them; the anonymous Google review that finds its way directly into the Knowledge Panel on search engine results pages (SERPs) and comes with scathing - and often wildly inaccurate - portrayals of how your business conducts itself.

Fortunately, it appears...

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Google, Facebook, Others Receive Substantial GDPR Complaints

"We're updating our privacy policy."

Was your dealership bombarded with email updates that began with the above statement throughout the weekend? If so, then you're like countless other organizations and individuals who felt the impact of the European Union's (EU) new General Da...

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Apple Revives Self-Driving Aspirations with New Volkswagen Deal

Not too long ago, Apple was seen as an ominous force lurking on the outskirts of the self-driving car movement, just waiting to come in and upend the traditional automotive industry. However, while Google, Uber, and other interlopers eventually made the push into the world of automotive either vi...

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Are We on the Verge of a Voice-First Search Index?

Earlier this year, Google once again changed the search engine optimization (SEO) game by officially announcing its "mobile-first" index at SMX Munich. Considering that over 60 percent of all searches originate from mobile devices these days, this shift toward mobile optimization and prioritizing...

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Data Tracking Woes Continue for Google Thanks to $4.3 Billion Lawsuit

If your dealership engages customers via Google and its various digital advertising products, then you know that data is king on this front. However, thanks to the recent scandals surrounding Facebook's interactions with Cambridge Analytica and Google's forced compliance with the European Union's...

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Drive.ai Gears up for Summer Ride-Hailing Service Launch with Fully Autonomous Vehicle Tests

While Uber, Google's Waymo, Ford, and several other tech titans/automakers often dominate the headlines when it comes to advancements in self-driving technology, a scrappy startup out of California could be on the verge of stealing the show - and being the first industry player to bring completel...

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