Remora Articles

Waymo and AutoNation Are Teaming up for a New Self-Driving Program

If you still weren't convinced that self-driving cars are firmly entrenched in the future of the automotive industry (both within its traditional sectors and the cutting edge), then the latest word coming down the pipelines about Google's Waymo and this spinoff's latest bold move is sure to chang...

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Paris Aims to Expedite Combustion Engine Ban with 2030 Target Date

Remember back in July when the French government decided to impose a complete ban on conventional engines by 2040 as part of its efforts to help reduce carbon emissions and brace its infrastructure for the inevitable move toward electric and autonomous vehicle technologies? Well it looks like the...

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GM More Than Doubles Self-Driving Vehicle Numbers in California

Back in June, General Motors (GM) solidified itself as a major player in the autonomous vehicle world by moving toward the world's first mass-producible line of self-driving vehicles. Today, this traditional automotive powerhouse and current driverless pioneer continues to forge a powerful positi...

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Ford and Lyft Partner Up for 2021 Self-Driving Car Deal

Stop us if you've heard this one before: A major traditional powerhouse in the automotive marketplace is pairing up with a hot new tech partner to lay the foundation for a self-driving vehicle launch plan. In fact, from Toyota and Uber shaking hands on a collaborative deal to Fiat and Google foll...

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Six Major Trade Associations Urge Apple to Reconsider Killing Cookies

Last summer, Apple's decision to eventually "kill cookies" via a forthcoming update to the Safari browser that will purge this data after a 24-hour period left countless digital marketers and advertisers scrambling for answers. After all, cookies may be a contentious subject in terms of digital p...

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Samsung Enters Self-Driving Marketplace with $300 Million Fund

Tech giant Samsung, long known for cutting edge television and other home technologies, is making waves in the automotive world with a blockbuster announcement - and a bold new plan to turn the world of autonomous vehicle technology on its head.

So just what does Samsung have in mind rega...

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Did Facebook Falsify Advertising Reach Metrics?

When it comes to gauging the impact of your dealership's advertising and outreach operations on Facebook, it's safe to say that this social platform leaves a lot to be desired. In fact, with everything from understating Instant Article reporting metrics to having to refund marketers due to a prog...

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Facebook and Apple Lend Major Support to Growth of Augmented Reality Marketing

Remember when Microsoft laid the first brick in the road to augmented reality (AR) marketing by releasing access to its HoloLens Tech product to business customers (such as Cadillac)? Well, it looks like plenty of other players in the tech and digital worlds have taken notice - and begun to lay t...

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Ford, Domino's Aim for Autonomous Pizza Deliver Partnership

Tired of awkwardly handing over cash to the pizza delivery person whenever you're in the mood to tackle a late-night craving with a slice of your favorite pie? If Ford and Domino's have their way, dealing with human employees during the delivery process could be completely out of the equation in...

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German Government Lays Groundwork for Self-Driving Car Ethics

As we move closer to the advent of self-driving cars, trucks, and sport utility vehicles (SUVs) across the globe, it's easy to get caught up in the fervor and excitement of this techo-social movement. However, the application of this technology to the daily lives of drivers also comes with a heft...

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Amazon Becomes the First to Turn to Artificial Intelligence to Protect Data in the Cloud

As more and more data and services head to the cloud, specifically via Amazon Web Services (AWS), it makes plenty of sense for Amazon's team of engineers and programmers to continue to place a substantial priority on keeping this sensitive info safe, secure, and out of sight of the prying eyes of...

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Fiat Chrysler Forges Autonomous Vehicle Alliance with BMW

As Google, Facebook, and the rest of Silicon Valley continue to push toward a radical upending of the automotive industry via the development of self-driving cars (and a potential usurpation of positions of prominence held by traditional automotive powers), it appears that the smaller members of...

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OpenAI's New Bot Defeats Some of the World's Best Dota 2 Players

With recent victories over the world's best Go players and inroads into the realm of StarCraft 2 making headlines, it should come as no surprise that artificial intelligence (A.I.) is one of the hottest topics in the shared space between gaming and the development of machine learning and other cu...

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Facebook Attempts to Solve the "Fat Fingers" Digital Ad Dilemma

We've all been there. You're scrolling through your news feed, checking out the latest posts from your friends, when all of the sudden you accidentally click on an ad. From here, a few seconds go by and you've probably already backtracked to the Facebook app's home screen and returned to your id...

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Amazon Alexa's New Update Can Help You Buy a Kia

While we often think about chat bots and voice-controlled services as technology that impacts other industries to a greater degree, the truth of the matter is that these programs also have a place firmly in the heart of the automotive world's future. Don't believe it? Then ask Amazon's Alexa abou...

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Lyft Set to Launch Self-Driving Car Service by Year's End

With major names like Waymo, Ford, Uber, and others dominating the news day in and day out when it comes to self-driving vehicle research and development, it can be hard at times for other players in the shared space between automotive and tech to make a splash. However, if Lyft's bold new ride-h...

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Is Low-Quality Lidar Actually the Biggest Threat to Self-Driving Car Adoption?

Often, when we talk about the biggest hurdles to overcome in the shift toward driverless vehicles, the concepts of "social inertia" and potential legislative roadblocks tend to dominate the conversation. However, a recent report from the Massachusetts Institute of Technology (MIT) could point to...

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The New Google Feed Feature Is Now Live

With the announcement of Google's latest mobile app update for Android and iOS and the unveiling of the Google Feed feature, it has become abundantly clear that the Mountain View-based tech titan is once again aiming to change how on-the-go users interact with content and other offerings on the w...

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New House Bill Paves the Way for Expanded Autonomous Vehicle Rollout

Right or wrong, American politics are usually described as partisan at best - and downright nasty plenty of other times. However, it appears that at least one current hot-button issue is able to bridge the divide and bring members of the House of Representatives that normally reside on opposite s...

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Google's New AdWords Experience Offers up Seven Exclusive New Features

If you're at all familiar with Google's style, then you understand completely that the only thing that stays the same over in Mountain View, California, is change. When it comes to the overall form and functionality of the AdWords platform, and the recently unveiled "New AdWords Experience" in pa...

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France Puts the Brakes on Conventional Engines with 2040 Ban Announcement

There is an oft-repeated mantra that government bureaucracy and social inertia will ultimately stall the adoption of forward-thinking technologies, like autonomous vehicles, and delay what many view as an inevitable cultural shift. While there is no denying that there is some truth hiding behind...

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Microsoft Unveils New 100 Scientist Strong Artificial Intelligence Research Lab

Move over, DeepMind, and step aside, OpenAI; you're not the only tech leaders who have an eye on the future of artificial intelligence (A.I.), the propagation of these systems, and how developments on this front could drastically impact both the digital marketplace and the everyday lives of peopl...

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Uber, Yandex Ink Deal on Russian Ride-Hailing Service Merger

After admitting defeat in the Chinese market via a stunning - and unexpected - merger with Chinese ride-hailing service Didi Chuxing, the role of Uber in other global ride-sharing markets began to be questioned by a hefty portion of the members of the shared space between the tech and automotive...

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Baidu Recruits More Than 50 Allies in Push for Autonomous Vehicle Development

If you are like most people, you probably assume that Google's Waymo, Uber, Tesla, or some other American-based organization will be the first to unveil a market- and road-ready autonomous vehicle to the greater public. However, thanks to a blockbuster announcement from Chinese search giant Baidu...

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Is the NSA to Blame for the Recent Rash of Digital Attacks?

Back in May, cyberweapons and knowledge of exploits stolen from the National Security Agency (NSA) were used to cripple the digital infrastructure of Nissan, Renault, and countless other organizations across the globe. On Tuesday, a similar event started in the Ukraine and eventually hit a variet...

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EU Slams Google with $2.7 Billion Antitrust Fine

After roughly seven years of legal jousting, and countless indictments and hearings, the European Union (EU) has finally reached a verdict in its Google antitrust case - and the outcome is far from what the Mountain View-based tech giant was hoping for from the bloc that represents over 500 milli...

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Jaguar, Ford, and Tata Motors Come Together for Collaborative Test of Autonomous Vehicle Tech in the United Kingdom

Often, when we take a moment and think about the global epicenter of self-driving testing and progress, places like Silicon Valley (with its glut of tech powerhouses) or Michigan (the heart of the domestic automotive industry and a series of expansive and accommodating testing policies) almost al...

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Ant Financial Brings Artificial Intelligence to the Chinese Car Insurance Marketplace

It's no big secret that artificial intelligence (A.I.) is drastically altering the automotive landscape via advances in self-driving systems, feature-rich center stack displays, and a variety of other futuristic technologies. But what about some of the other industries - like that of insurance -...

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Facebook's Negotiating Chat Bots Just Created Their Own Non-Human Language

Remember back in December when Google's neural networks developed their own "secret language" to make translating content between languages easier? Well it looks like the robots aren't quite done trying to find news ways of communicating that supersede human comprehension.

Specifically, A...

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General Motors Moves Toward World's First Mass-Producible Line of Autonomous Vehicles

Most of the time when the conversation turns toward leaders in the world of self-driving technology, names like Google, Apple, Uber, and Tesla end up jumping to the front of the discussion - and for good reason. After all, these tech bigwigs do tend to set the tone for futuristic technologies and...

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What Does Apple's New Anti-Tracking System Mean for the Future of Online Advertising?

Remember the tumult that came with Apple's decision to integrate ad-blocking into the Safari web browser with the release of iOS 9 back in 2015? It looks like the world of online advertising might be in for a similarly-sized amount of chaos thanks to the decision by this tech giant to unveil a br...

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Are Robotics and Automation Poised to Redefine Your Dealership's Service Department?

By now, it should come as no great surprise that artificial intelligence (A.I.) and a wide array of other futuristic technologies are laying the groundwork for driverless vehicles that will completely reshape the very notion of car ownership and the greater automotive industry. But what about the...

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Intel Report Points to Self-Driving Technology as a $7 Trillion Industry by 2050

If you've been keeping a close eye on the evolving automotive landscape and the rise of self-driving technologies, then you probably realize that this emerging sector of the industry is firmly entrenched in "big business" territory. However, after a surprising new report from Intel, by way of the...

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Is Kik's New Cryptocurrency Laying the Foundation for the Next Great Digital Advertising Platform?

With social media becoming a ubiquitous factor in most facets of the average person's life, it's not all that surprising that advertising on these platforms has also become big business. However, with Facebook and other "walled gardens" getting to dictate the rules of the game and frustrating som...

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AlphaGo Scores Another Victory for the Growth of Artificial Intelligence

AlphaGo has dispatched yet another top-ranked Go opponent - and thus solidified itself as the best player (human or otherwise) within the realm of this sophisticated board game.

Of course, there is so much more to toppling the number one ranked Go competitor, 19-year old Chinese prodigy K...

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Google's Attribution Aims to Move Beyond Last-Click Marketing Evaluation Models

For most dealerships out there, it's fairly obvious that the path to a purchase is a journey that traverses quite a few touchpoints. From paid search ads to YouTube video campaigns, and everything in between, there's no denying that future customers almost always interact with your content, promo...

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