Remora Articles

Are Robotics and Automation Poised to Redefine Your Dealership's Service Department?

By now, it should come as no great surprise that artificial intelligence (A.I.) and a wide array of other futuristic technologies are laying the groundwork for driverless vehicles that will completely reshape the very notion of car ownership and the greater automotive industry. But what about the...

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Intel Report Points to Self-Driving Technology as a $7 Trillion Industry by 2050

If you've been keeping a close eye on the evolving automotive landscape and the rise of self-driving technologies, then you probably realize that this emerging sector of the industry is firmly entrenched in "big business" territory. However, after a surprising new report from Intel, by way of the...

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Is Kik's New Cryptocurrency Laying the Foundation for the Next Great Digital Advertising Platform?

With social media becoming a ubiquitous factor in most facets of the average person's life, it's not all that surprising that advertising on these platforms has also become big business. However, with Facebook and other "walled gardens" getting to dictate the rules of the game and frustrating som...

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AlphaGo Scores Another Victory for the Growth of Artificial Intelligence

AlphaGo has dispatched yet another top-ranked Go opponent - and thus solidified itself as the best player (human or otherwise) within the realm of this sophisticated board game.

Of course, there is so much more to toppling the number one ranked Go competitor, 19-year old Chinese prodigy K...

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Google's Attribution Aims to Move Beyond Last-Click Marketing Evaluation Models

For most dealerships out there, it's fairly obvious that the path to a purchase is a journey that traverses quite a few touchpoints. From paid search ads to YouTube video campaigns, and everything in between, there's no denying that future customers almost always interact with your content, promo...

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Ford Turns to Self-Driving Department Head as New CEO Amid Growing Industry Pressure to Go Driverless

If there was ever a sign of the times (and a clear indicator that the future of the automotive industry is all about giving up the steering wheel), then it is the announcement that Ford is moving on from its current chief executive officer (CEO) and tapping the company's head of "smart mobility"...

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Google's Waymo and Lyft Shake Hands on Self-Driving Technology Partnership

What's the best way to spearhead the push toward the mass acceptance of self-driving vehicles? According to the experts at both Lyft and Waymo (a subsidiary of Google), the answer to this question lies within a cutting edge partnership between these two industry leaders.

Digging a little...

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Facebook Develops New Neural Network to Handle Text Translation

With over a billion users from all across the globe on its social media platform, it's safe to say that bridging the gap between people of different backgrounds is a major priority for the team over at Facebook. Unfortunately, when you're dealing with posts written in the roughly 6,500 spoken lan...

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Microsoft Blames Global Intelligence Agencies for Ransomware Epidemic Affecting Renault, Nissan, Others

Over the past several days, Nissan and Renault's manufacturing plants, as well as countless other private and governmental institutions (including FedEx, Chinese banking systems, hospitals across the United Kingdom, and various universities within the United States), have fallen prey to an except...

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Tesla Turns to Vehicle Owners for Additional Video Data

What's the best way to push progress on the cutting edge of the self-driving portion of the automotive industry? According to Elon Musk and his team of autonomous driving experts over at Tesla, the answer to this question lies within an influx of actionable video data that can only come from Auto...

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Uber Runs Afoul of U.S. Justice Department Thanks to Project Greyball

After a seemingly endless parade of crises, from a public tirade by the company's chief executive officer (CEO) to an ongoing legal battle with Google's Waymo over potentially stolen trade secrets, most members of the shared space between automotive and tech might not be all that surprised that U...

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RethinkX's New Study Suggests the Complete Decline of Conventional Car Ownership by 2027

If you've been keeping up with the latest moves by Google, Apple, Tesla, Uber, and the other major players in the shared space between tech and auto, then you know by now that autonomous vehicle technology has the power to completely shake up the world of automotive. But will this shift actually...

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Is Project Owl the Answer to Google's Search Quality Woes?

With the rise of "fake news" and other low quality offerings within the digital world, it was truly only a matter of time before these problematic selections began to warp and alter the realm of search results. From patently false content appearing at the top of the rankings and within the featur...

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Does Your Dealership Know How to Separate True Conversions from Engagement Metrics?

"What is a conversion?"

If you're at all familiar with the world of digital marketing, then you probably understand why this question comes up so often from dealerships like your own. However, there is so much more to this seemingly innocuous request than merely what goes into t...

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Amazon Set to Explore the Role of Driverless Technology in Its Future

As the largest retailer on the web, it probably doesn't come as much of a surprise that Amazon is dipping its toes into one of the most exciting emergent fields, driverless vehicles, to sweep across the greater tech industry. However, the specifics regarding this retail giant's involvement in the...

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Does Artificial Intelligence Have a Transparency Problem?

From helping in the implementation of self-driving cars (which will not only reduce fatal accidents by up to 90 percent, but also redefine the automotive industry) to helping spot warning signs for serious illnesses much sooner than its human counterparts can, there's no denying that the realm of...

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Is Google Really Looking to Incorporate Native Ad Blocking into Chrome?

As the bane of every advertiser's existence, it's hard to imagine that a digital leader like Google would even consider incorporating ad blocking capabilities, or any other similar sort of functionality, natively into its software. Despite this fact, it looks like the proprietors of the Internet'...

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Here's How Burger King Gamed the Google Home's Voice Command Feature

It's no big secret that Google Home, Amazon Echo, and a wide array of other voice-driven technologies are playing a major part in the process of redefining how individuals acquire and consume information. Of course, whenever a new method of communication enters the digital world, it doesn't take...

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Facebook's Instant Articles Platform Continues to Chase Unrealized Expectations

Back in 2015, the fanfare and excitement surrounding the launch of Facebook's Instant Articles content platform was virtually limitless. After all, this hyper fast new way to load and consume content was poised to completely reimagine the relationship between publishers and end users across the l...

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Does Organic Search Really Have One Foot in the Coffin?

For dealerships both old and new, the importance of organic search is often seen as something that is beyond questioning. However, with the rise of new technologies, shifting stances from some of the biggest players in the world of search engines, and a variety of other factors, it looks like the...

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Alibaba Leads Charge to Conquer StarCraft, Bolster the Development of A.I.

Back in December, Google's DeepMind artificial intelligence (A.I.) development team scored a major victory for the greater tech community by besting the world's top Go player - and then promptly set its sights on one of the top e-sports in the world, StarCraft II. This bold move not only helped d...

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Android Surpasses Windows as Most Used Operating System

There was a time not too long ago when Windows stood atop the digital world as the most used operating system (OS) by a significant margin. While the Microsoft faithful might still want to live in those halcyon days, a recent study from the web analytics experts over at Statcounter shows that the...

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Understanding Why WordPress Is a Liability for Your Dealership

According to the team over at ManageWP, an astounding 74.6 million sites out there lean on the WordPress platform when it comes to laying the foundation for their digital domains. With this kind of market saturation and coverage across such a wide swath of the web, using WordPress to handle your...

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Ford Bolsters New Canadian Research Centre with Mass Hiring of Blackberry Engineers

Ford and Blackberry have developed quite the bond with one another in recent months. Whether you take note of this duo's shared work on the autonomous vehicle QNX Neutrino operating system (OS) that dates back to last November or the more recent testing of self-driving Lincolns in Ontario, it's h...

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Google's Latest AdWords Update Reimagines the Concept of Exact Match

If your dealership is familiar with the exact match functionality regarding keywords within Google's AdWords, then you know that being "exact" isn't always an exact science. In fact, plenty of talking heads within the search marketing landscape would argue that the exact match designation is a si...

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What Are Google Posts and How Do They Affect Your Dealership?

The mad scientists of search over in Mountain View are tinkering with the results page layout again - and this time their experiments are all about bolstering the reach of content creators and injecting author-driven offerings into the end user experience.

So just what's changed with a he...

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DeepMind Develops New Method of Memorizing Skills Across Games, Tasks

If you know anything about Google's DeepMind artificial intelligence (A.I.) platform, then you know that this neural network loves to play video games as a way to improve and enhance its growing skillset. However, thanks to an impressive breakthrough from the DeepMind development team and a group...

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Did Uber Steal Self-Driving Trade Secrets from Google's Waymo?

For every high point in Uber's push toward becoming the leading name in the world of self-driving vehicles (see: The company's return to testing in California or its acquisition of artificial intelligence [A.I.] firm Geometric Intelligence), it seems like there is an equal and opposite negative o...

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Intel's Acquisition of Mobileye Signals Major Push into Self-Driving Marketplace

Being a major player in the growing self-driving technology marketplace requires a willingness to invest quite a bit of capital in the research and development of these futuristic vehicles. Playing catch-up, on the other hand, is an entirely different game that comes with a considerably larger pr...

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Are Atoms Really the Future of Digital Storage for Your Dealership?

If you're like most dealerships out there, you probably understand that storing data via a traditional server or a cloud storage apparatus is fairly high tech in its own right. However, if the researchers over at IBM have their way, we could be on the verge of a new type of technology that makes...

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Gauging the Impact of the Historic C.I.A. Hacking Leaks on the Digital World

Saying that the revelation that came out this past Tuesday regarding the Central Intelligence Agency's (C.I.A.) ability to hack and otherwise manipulate all manner of hardware, programs, and digital services is kind of a big deal is like pointing out that the surface of the sun gets a little hot...

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Google's Featured Snippets Are (Unintentionally) Redefining the Search Engine Results Page Landscape

If there's one thing you can say about Google, it's that this leading force within the world of search is always looking to reimagine - and improve - the end user experience via an innovative and progressive approach to collating and displaying digital content. However, as we've recently learned...

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Uber's Self-Driving Operations Set to Return to California

Remember back in December when Uber defiantly took its self-driving operations to Arizona after losing a litigious fight with regulators in San Francisco? Well, it now looks like the allure of pushing the limits of driverless technology in The Golden State is simply too much for Uber's research a...

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Taking Stock of Yesterday's Amazon S3 Meltdown

For most of the Internet, yesterday and its cavalcade of outages and broken digital systems is a day that many will be happy to put in their rearview mirrors as soon as possible - doubly so for the programming and server administration team at Amazon's Northern Virginia datacenter.

Fortun...

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Should Your Dealership Be Concerned about the Cloudflare Leak?

If you weren't familiar with the Cloudflare brand before, odds are that the past couple of days have forced you to get to know more about this Internet service provider than you ever expected to just a week ago. Of course, when you are facing down a data breach the likes of which we haven't seen...

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Verizon Restructures Yahoo Acquisition Deal, Drops Price Tag by $350 Million

Despite the uncertain nature of Yahoo's future in the wake of controversy after controversy, it looks like potential suitor Verizon is finally ready to go through with its purchase of this once proud digital titan - so long as the price is right.

As far as exactly what constitutes the rig...

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