Remora Articles

Does Organic Search Really Have One Foot in the Coffin?

For dealerships both old and new, the importance of organic search is often seen as something that is beyond questioning. However, with the rise of new technologies, shifting stances from some of the biggest players in the world of search engines, and a variety of other factors, it looks like the...

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Alibaba Leads Charge to Conquer StarCraft, Bolster the Development of A.I.

Back in December, Google's DeepMind artificial intelligence (A.I.) development team scored a major victory for the greater tech community by besting the world's top Go player - and then promptly set its sights on one of the top e-sports in the world, StarCraft II. This bold move not only helped d...

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Android Surpasses Windows as Most Used Operating System

There was a time not too long ago when Windows stood atop the digital world as the most used operating system (OS) by a significant margin. While the Microsoft faithful might still want to live in those halcyon days, a recent study from the web analytics experts over at Statcounter shows that the...

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Understanding Why WordPress Is a Liability for Your Dealership

According to the team over at ManageWP, an astounding 74.6 million sites out there lean on the WordPress platform when it comes to laying the foundation for their digital domains. With this kind of market saturation and coverage across such a wide swath of the web, using WordPress to handle your...

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Ford Bolsters New Canadian Research Centre with Mass Hiring of Blackberry Engineers

Ford and Blackberry have developed quite the bond with one another in recent months. Whether you take note of this duo's shared work on the autonomous vehicle QNX Neutrino operating system (OS) that dates back to last November or the more recent testing of self-driving Lincolns in Ontario, it's h...

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Google's Latest AdWords Update Reimagines the Concept of Exact Match

If your dealership is familiar with the exact match functionality regarding keywords within Google's AdWords, then you know that being "exact" isn't always an exact science. In fact, plenty of talking heads within the search marketing landscape would argue that the exact match designation is a si...

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What Are Google Posts and How Do They Affect Your Dealership?

The mad scientists of search over in Mountain View are tinkering with the results page layout again - and this time their experiments are all about bolstering the reach of content creators and injecting author-driven offerings into the end user experience.

So just what's changed with a he...

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DeepMind Develops New Method of Memorizing Skills Across Games, Tasks

If you know anything about Google's DeepMind artificial intelligence (A.I.) platform, then you know that this neural network loves to play video games as a way to improve and enhance its growing skillset. However, thanks to an impressive breakthrough from the DeepMind development team and a group...

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Did Uber Steal Self-Driving Trade Secrets from Google's Waymo?

For every high point in Uber's push toward becoming the leading name in the world of self-driving vehicles (see: The company's return to testing in California or its acquisition of artificial intelligence [A.I.] firm Geometric Intelligence), it seems like there is an equal and opposite negative o...

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Intel's Acquisition of Mobileye Signals Major Push into Self-Driving Marketplace

Being a major player in the growing self-driving technology marketplace requires a willingness to invest quite a bit of capital in the research and development of these futuristic vehicles. Playing catch-up, on the other hand, is an entirely different game that comes with a considerably larger pr...

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Are Atoms Really the Future of Digital Storage for Your Dealership?

If you're like most dealerships out there, you probably understand that storing data via a traditional server or a cloud storage apparatus is fairly high tech in its own right. However, if the researchers over at IBM have their way, we could be on the verge of a new type of technology that makes...

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Gauging the Impact of the Historic C.I.A. Hacking Leaks on the Digital World

Saying that the revelation that came out this past Tuesday regarding the Central Intelligence Agency's (C.I.A.) ability to hack and otherwise manipulate all manner of hardware, programs, and digital services is kind of a big deal is like pointing out that the surface of the sun gets a little hot...

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Google's Featured Snippets Are (Unintentionally) Redefining the Search Engine Results Page Landscape

If there's one thing you can say about Google, it's that this leading force within the world of search is always looking to reimagine - and improve - the end user experience via an innovative and progressive approach to collating and displaying digital content. However, as we've recently learned...

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Uber's Self-Driving Operations Set to Return to California

Remember back in December when Uber defiantly took its self-driving operations to Arizona after losing a litigious fight with regulators in San Francisco? Well, it now looks like the allure of pushing the limits of driverless technology in The Golden State is simply too much for Uber's research a...

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Taking Stock of Yesterday's Amazon S3 Meltdown

For most of the Internet, yesterday and its cavalcade of outages and broken digital systems is a day that many will be happy to put in their rearview mirrors as soon as possible - doubly so for the programming and server administration team at Amazon's Northern Virginia datacenter.

Fortun...

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Should Your Dealership Be Concerned about the Cloudflare Leak?

If you weren't familiar with the Cloudflare brand before, odds are that the past couple of days have forced you to get to know more about this Internet service provider than you ever expected to just a week ago. Of course, when you are facing down a data breach the likes of which we haven't seen...

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Verizon Restructures Yahoo Acquisition Deal, Drops Price Tag by $350 Million

Despite the uncertain nature of Yahoo's future in the wake of controversy after controversy, it looks like potential suitor Verizon is finally ready to go through with its purchase of this once proud digital titan - so long as the price is right.

As far as exactly what constitutes the rig...

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Microsoft Rolls out New Remarketing Exclusion Tools for Dealerships That Leverage Bing Ads

Does your dealership dabble in search advertising operations on Microsoft's Bing Ads platform? If so, then you'll be happy to know that this tech giant is opening up a whole new set of campaign tools to ensure that you get the most out of your marketing budget.

In terms of what's specific...

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Snoozing Ford Engineers Help Establish Argument for Completely Driverless Vehicles

There's a longstanding belief in the automotive world that manufacturers - and their tech counterparts - will need to move through several phases of development and societal integration before completely taking control of the vehicle away from human drivers and putting it into the hands of an aut...

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Google's Latest Machine Learning Creation Wants to Sing a Song with You

Are you looking to push the limits of machine learning and help promote growth within this field? Or perhaps you just want to have a little fun with a clever new artificial intelligence (A.I.) tool after reading up on how the Sony CSL Research lab leveraged a similar suite of forward-thinking tec...

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Tesla Brings Its Self-Driving Aspirations to the Streets of Dubai

While self-driving vehicle tests and live rollouts might be receiving some pushback here in the United States (see Uber's spat with California legislators for a prime example of this concept in action), the same can't be said for other regions of the world. In fact, with a new deal on the horizon...

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Jaguar and Shell Come Together to Create Remote Paying App for U.K. Drivers

Remember how we spent some time a few months back talking about the increasing role of the Internet of Things (IoT) in the automotive world? Well it looks like that trend is still pushing ahead as strong as ever thanks to the recent announcement of a new payment system for Jaguar owners that have...

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PayPal Makes Its Big Debut on the Slack Platform

From helping promote conservational interaction with artificial intelligence (A.I.) systems to keeping everyone in your dealership on the same page, there's no denying that chatbots are continuing to play an increasingly larger role in both personal and professional affairs with each passing day....

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The Quick and Simple Guide to Setting up Your Dealership's YouTube Channel

While having a branded YouTube channel for your dealership might seem like a ton of work on the surface, the truth of the matter is that getting up and running on this front - and enhancing your ability to connect with interested shoppers in your area - is actually a fairly straightforward and si...

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Are We on the Verge of an A.I. Arms Race?

While artificial intelligence (A.I.) might serve as the cornerstone in the next evolution of self-driving cars, virtual personal assistants, and a wide array of other modern amenities that our industry - and many others - intends to lean on quite heavily moving forward, this cutting edge frontier...

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Here's Why Your Dealership Needs to Verify (and Optimize) Its Google My Business Page

Want in on a little common sense knowledge that actually isn't all that common in today's automotive industry? Simply having a Google My Business page is not enough to help your dealership dominate your local area.

This revelation might not line up with what you've heard from other voices...

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Google AdWords IF Functions Bring Greater Customization to Ad Campaigns

While the AdWords Standard Ad Text format we have all come to know and love has held sway for over 15 years, the arrival of February heralds a new dawn for these ads - and a new conditional formatting for AdWords offerings for the more intrepid members of the digital advertising community.

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Google's Waymo Showcases Stunning Safety Improvements in Wake of California DMV Self-Driving Vehicle Report

Stop us if you've heard this one before: Google has emerged as the go-to leader in something tech-related.

While this refrain might be bordering on the expected (or even mundane) considering this tech giant's track record, it doesn't diminish the fact that Google - via its self-driving su...

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Is Your Current PPC Agency Waving These 10 Red Flags?

Here at Remora, we pride ourselves on not only being 100 percent transparent within our business practices, but also in properly educating dealerships from across the country when it comes to their pay-per-click (PPC) advertising operations. If you're a dealer that's looking to hire a PPC agency...

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Artificial Intelligence Teaches Itself to Bluff, Bests Human Players in Poker Showdown

While artificial intelligence (A.I.) might be capable of crafting "secret languages", helping BMW with driver-assist technology, and even revolutionizing the Slack communications platform, how capable can these systems really be when going toe-to-toe with vested experts in a competitive setting?...

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Apple Officially Joins Amazon, Google, Facebook, and Other Tech Leaders as a Founding Member of the Partnership on AI to Benefit People and Society

Making major advancements in the field of artificial intelligence (A.I.) comes with quite a bit of fanfare and excitement - and rightfully so. From the software that powers tomorrow's self-driving vehicles to the rise of "smart home" services and hardware, there's no denying that the world of A.I...

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Google's AMP Project Goes "Lite" with Latest Update

If you know anything about Google's AMP project, then you're probably familiar with how this system is all about helping mobile users consume content on the web in the most efficient and expedient way possible. However, with the advent of the new AMP Lite iteration of this program, Google has onc...

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U.S. DOT Announces New "Proving Grounds" Program in 10 Locations Across the Country to Test Limits of Self-Driving Vehicles, Big Data

If you're a regular reader of this blog, then you know that it's pretty hard to deny that the self-driving vehicle movement continues to push forward toward its inevitable destiny as a ubiquitous part of everyday life. Even if you do try to rebuke this claim, the fact that the United States Depar...

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Google Adds New Iteration of AMP Carousel to the Search Result Page Mix

After reading our review of the AMP project's influence on your dealership's search engine optimization (SEO) strategy and covering the fact that Google plans to rework how Uniform Resource Locators (URLs) render for AMP-enabled content on search result pages (SRPs), it's safe to say that this "m...

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SEO Rewind: 2012's Venice Update and the Rise of Local Search

(If there's one thing you can say about Google, it's that this tech giant isn't afraid to fight back against spam and other "black hat" tactics by constantly reshaping the search engine optimization [SEO] landscape. Of course, if you're not a dealership that's up to date with all of these algorit...

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Does Amazon Have Its Eyes Set on a Self-Driving Car of Its Own?

It's no big surprise that Amazon, one of the world's largest online retailers, is always looking to blur the lines between retail efficiency and the cutting-edge of technology. A quick look at their work in the field of drone development and suborbital rocket propulsion systems via the Amazon Pri...

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