Remora Articles

PayPal Makes Its Big Debut on the Slack Platform

From helping promote conservational interaction with artificial intelligence (A.I.) systems to keeping everyone in your dealership on the same page, there's no denying that chatbots are continuing to play an increasingly larger role in both personal and professional affairs with each passing day....

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The Quick and Simple Guide to Setting up Your Dealership's YouTube Channel

While having a branded YouTube channel for your dealership might seem like a ton of work on the surface, the truth of the matter is that getting up and running on this front - and enhancing your ability to connect with interested shoppers in your area - is actually a fairly straightforward and si...

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Are We on the Verge of an A.I. Arms Race?

While artificial intelligence (A.I.) might serve as the cornerstone in the next evolution of self-driving cars, virtual personal assistants, and a wide array of other modern amenities that our industry - and many others - intends to lean on quite heavily moving forward, this cutting edge frontier...

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Here's Why Your Dealership Needs to Verify (and Optimize) Its Google My Business Page

Want in on a little common sense knowledge that actually isn't all that common in today's automotive industry? Simply having a Google My Business page is not enough to help your dealership dominate your local area.

This revelation might not line up with what you've heard from other voices...

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Google AdWords IF Functions Bring Greater Customization to Ad Campaigns

While the AdWords Standard Ad Text format we have all come to know and love has held sway for over 15 years, the arrival of February heralds a new dawn for these ads - and a new conditional formatting for AdWords offerings for the more intrepid members of the digital advertising community.

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Google's Waymo Showcases Stunning Safety Improvements in Wake of California DMV Self-Driving Vehicle Report

Stop us if you've heard this one before: Google has emerged as the go-to leader in something tech-related.

While this refrain might be bordering on the expected (or even mundane) considering this tech giant's track record, it doesn't diminish the fact that Google - via its self-driving su...

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Is Your Current PPC Agency Waving These 10 Red Flags?

Here at Remora, we pride ourselves on not only being 100 percent transparent within our business practices, but also in properly educating dealerships from across the country when it comes to their pay-per-click (PPC) advertising operations. If you're a dealer that's looking to hire a PPC agency...

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Artificial Intelligence Teaches Itself to Bluff, Bests Human Players in Poker Showdown

While artificial intelligence (A.I.) might be capable of crafting "secret languages", helping BMW with driver-assist technology, and even revolutionizing the Slack communications platform, how capable can these systems really be when going toe-to-toe with vested experts in a competitive setting?...

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Apple Officially Joins Amazon, Google, Facebook, and Other Tech Leaders as a Founding Member of the Partnership on AI to Benefit People and Society

Making major advancements in the field of artificial intelligence (A.I.) comes with quite a bit of fanfare and excitement - and rightfully so. From the software that powers tomorrow's self-driving vehicles to the rise of "smart home" services and hardware, there's no denying that the world of A.I...

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Google's AMP Project Goes "Lite" with Latest Update

If you know anything about Google's AMP project, then you're probably familiar with how this system is all about helping mobile users consume content on the web in the most efficient and expedient way possible. However, with the advent of the new AMP Lite iteration of this program, Google has onc...

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U.S. DOT Announces New "Proving Grounds" Program in 10 Locations Across the Country to Test Limits of Self-Driving Vehicles, Big Data

If you're a regular reader of this blog, then you know that it's pretty hard to deny that the self-driving vehicle movement continues to push forward toward its inevitable destiny as a ubiquitous part of everyday life. Even if you do try to rebuke this claim, the fact that the United States Depar...

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Google Adds New Iteration of AMP Carousel to the Search Result Page Mix

After reading our review of the AMP project's influence on your dealership's search engine optimization (SEO) strategy and covering the fact that Google plans to rework how Uniform Resource Locators (URLs) render for AMP-enabled content on search result pages (SRPs), it's safe to say that this "m...

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SEO Rewind: 2012's Venice Update and the Rise of Local Search

(If there's one thing you can say about Google, it's that this tech giant isn't afraid to fight back against spam and other "black hat" tactics by constantly reshaping the search engine optimization [SEO] landscape. Of course, if you're not a dealership that's up to date with all of these algorit...

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Does Amazon Have Its Eyes Set on a Self-Driving Car of Its Own?

It's no big surprise that Amazon, one of the world's largest online retailers, is always looking to blur the lines between retail efficiency and the cutting-edge of technology. A quick look at their work in the field of drone development and suborbital rocket propulsion systems via the Amazon Pri...

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D-Link Faces Lawsuit as U.S. Takes Stronger Stance on IoT Security

Remember in our breakdown of the automotive world's place in the Internet of Things (IoT) how Wired magazine profiled two hackers and their ability to gain control of a Jeep Cherokee's Uconnect smart car system? What about when hacked security cameras and home DVRs helped take down Dyn and a majo...

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Nissan Sets Its Sights on London as Push Toward Autonomous Vehicle Tests Nears

Move over Volvo; you're not the only major player in the realm of self-driving car research and development that intends to bring its tech to the streets of foggy old London.

As Wired magazine's Amelia Heathman reports, major Japanese automotive manufacturer Nissan is taking its autonomou...

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Is the Future of Digital Advertising Found on Car Windshields?

While mobile might be all the rage in today's digital advertising conversation, more forward-thinking members of this community have their eyes set on a different medium: The windshields of your prospective customer's vehicles.

Yes, advertising on the windshield of a car, truck, or sport...

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Renault-Nissan Emerges as First Customer of Microsoft's New Connected Vehicle Platform

Microsoft might not be in the business of developing and manufacturer its own line of self-driving cars like Google and other major tech players, but that isn't stopping this industry leader from making its own unique mark on the growing autonomous vehicle marketplace.

So just how is the...

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Yahoo Set to Become "Altaba" - If Verizon Follows Through with Its $4.8 Billion Acquisition Plan

Back in July, Verizon inked a deal to gain control of the Yahoo brand in exchange for a package deal that tallied up to $4.8 billion in cash and assets. However, a string of catastrophic developments for the company, including the leaking of more than one billion user account credentials to hacke...

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Facebook Admits (for the Fourth Time) That Instant Article Metrics Are Messed up

If you're a fan of Facebook's Instant Articles content platform and what it brings to dealerships and other publishers, then it's safe to say that December - and the revelation that this system offered up erroneous measurement metrics to participating members - was a rocky way to end 2016.

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Fukoku Mutual Life Insurance Turns to IBM's Watson to Replace 34 Employees

For most people, the threat of artificial intelligence (A.I.) making human workers obsolete is something reserved for a distant, futuristic take on the workplace. However, employees at Fukoku Mutual Life Insurance in Japan are learning the hard way that a world in which A.I. replaces mankind in t...

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2017 Set to Bring Updates to Google's AMP Project

Google's accelerated mobile page (AMP) project is all about bringing the best of the web to end users at lightning-fast speeds. Even so, there are still a few kinks to work out as the team from the Googleplex continues to enhance and improve on the idea of integrating "diet HTML" web pages into s...

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Ford Bolsters Self-Driving Operations with New Fleet of Autonomous Fusions

Ford might already be a major player in the realm of self-driving vehicles, but the latest word to emerge from the Motor City shows that this automaker is more than committed to staking a claim at the top of this industry.

Not quite sold on the notion that Ford can keep up with the likes...

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Bringing Your Dealership up to Speed with Google's AMP

Have you noticed a revolving carousel of articles or a small "lightning bolt" icon next to some of the results of mobile Google searches over the past year? If so, then chances are you've made the acquaintance of the Google Accelerated Mobile Pages (AMP) project and the blisteringly fast pages th...

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Uber Says Goodbye to San Francisco as It Sets Its Sights on Self-Driving Operations in Arizona

California might have won the battle against Uber regarding the regulation of self-driving vehicles on the streets of San Francisco, but that doesn't mean that this ride-hailing magnate is prepared to cease operations entirely. In fact, with a new ally at hand, the future of Uber's autonomous veh...

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Want Relevant Local Search Results? Try Tweeting Emoji at Google

While "Emoji" might not be the official language of the Internet quite yet, there's no denying that these icons, symbols, and graphics are ubiquitous enough to warrant a major spot in today's digital culture. With this in mind, it should come as no big surprise that the team over at the Googleple...

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Android App Bug Causes Twitter to Overbill Advertisers

Did your dealership fire off advertisements to potential customers on Twitter from November 7th to December 12th? Then it might be time to connect with a rep from this ad network and see if your account was overbilled due to a technical error and in line for a refund.

As Business Insider'...

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Uber Relents as Public Battle with State of California Comes to a Close

Less than a week ago, Uber was standing strong in its defiance of the California Department of Motor Vehicles (DMV) and insistent that its 16-car strong self-driving program was both legal and safe to conduct on the streets of San Francisco. However, the past few days of intense back and forth wi...

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Why Your Dealership Needs to Utilize UTM Codes For All Of Its Digital Marketing Campaigns

With so many ways to market your car dealership online today, how can you truly track each and every facet of the traffic that is coming to your website? Daunting though this process may seem initially, the answer to the question at hand is actually pretty simple: Properly integrated UTM codes. <...

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Announcement of Waymo Shows that Google Is Ready to Bring Self-Driving Tech to Market

Since its inception, Google's self-driving task force has held a spot deep within "Division X," along with countless other futuristic technologies (Project Loon, for example) that are still years - if not decades - away from implementation. However, moving this branch of the company out of the re...

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Google's Neural Machine Translation System Develops "Secret Language"

It's official - the machines have developed their own language.

while this might sound like something better suited for a pulp sci-fi magazine from the 1950s, the truth of the matter is that this statement is actually applicable to legitimate artificial intelligence (A.I.) breakthroughs h...

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BMW Turns to IBM's Watson for Help with Driver-Assist Technology

IBM's Watson is one of the most powerful artificial intelligence (A.I.) systems on the planet - and clearly in high demand (see Watson's newly-forged alliance with the Slack communications platform) as interest in this field from a variety of different industries increases drastically. However, n...

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California, Uber Spar Over Legality of New Self-Driving Service

On Wednesday, Uber unveiled a fleet of self-driving vehicles in its hometown of San Francisco as it sought to take the next step toward making this technology mainstream. In the ensuing days, the California Department of Motor Vehicles (DMV) and various other state regulators have done everything...

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Yahoo Announces More Than One Billion Accounts Hacked in 2013 Intrusion

Remember how much backlash Yahoo received after admitting to a security breach in 2014 that saw over 500 million user credentials fall into the hands of unknown hackers? As bad as that storm was, it will undoubtedly have nothing on the chaos that is set to unfold in Sunnyvale after the recent an...

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Michigan Set to Lead the Nation with Expansive New Autonomous Vehicle Policies

While most people might equate Michigan to the more traditional side of the automotive industry, "The Great Lakes State" is looking to rebrand itself in a major way - and it all starts with a bold new set of regulations regarding the creation, operation, and (eventually) the sale of self-driving...

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Could Starcraft 2 Hold the Key to the Future of A.I.?

While Blizzard is mostly known for churning out industry-leading gaming titles like World of Warcraft, Overwatch, and Heroes of the Storm, a recent announcement at the company's annual convention, BlizzCon 2016, regarding an upcoming project with the Google DeepMind team shows that this Irvine-ba...

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