Start with the inventory you sell and the people you want to help. Our search strategy centers on useful inventory pages and buying searches. Pages written only to repeat a model name and a city add little. Good writing gives someone a reason to read it even when they did not arrive from a search engine. If your dealership has writers, community events, local concerts, and local sports make good subjects. Their value is the connection to your community and the relationships they build.
Generic articles bought mainly to carry a keyword do little. When we review your content, we look at what each page contributes. We may recommend removing low-value blog posts and redirecting them to relevant inventory pages, which gives shoppers a better destination. Google's own guidance favors content created to help people over content made to manipulate rankings.