Car Dealer Website, Perfected.

From Boston, the first named algorithm change that made its way onto the web back in 2003, to some of the more impactful entries on the list (Florida, Penguin, etc.), Google has had no problem shaking things up with major updates to its search engine. This past week, it looks like this concept he...

How often do viewers make it to a search engine result page (SERP), but decide not to click on a link?

If you asked this question to those in the search engine optimization (SEO) world, Internet marketing managers at car dealerships across the country, and everyone in between, you might ge...

Back in April, Google released a new feature for My Business listings known as "short names." Designed to make it even easier for customers in your local area to find your business, in addition to serving as a way of creating custom URLs for these My Business listings, it is easy to see why so ma...

As power continues to coalesce and solidify around a select few tech titans in the digital world, regulators across the globe have begun to ask some existential questions that could dramatically reshape the online landscape in which your dealership operates. Specifically, are conflicts of interes...

When it comes to the future of Ford and how it plans to adapt and evolve with the changing automotive landscape, this Detroit staple has been relatively tight-lipped in recent months. However, a recent report from investment bank Morgan Stanley might offer some insight into the particulars of For...

When it comes to mishandling consumer data and the ensuing backlash, it seems like the nightmare will never end for Facebook. In fact, thanks to a new fine levied against the social media giant by the Italian government as part of the ongoing Cambridge Analytica advertising scandal, it appears th...

Has your car dealership noticed a major change in its positioning on certain search engine results pages (SERPs)? If so, you are not alone as the entire digital world reels in the wake of the latest broad core update to Google's search engine algorithm.

While the details for any update (br...

As a regular fixture of the now retired Duval Ford Heavy Metal Hour on 1010XL, it only made sense for Remora President Christian Jorn to join host Bruce Armes at the beginning of this month as he moves on to the next great adventure: The "All Things Jacksonville" radio show. Focused on life, cult...