Car Dealer Website, Perfected.

On Thursday, August 8th, denizens of the web (like your dealership) found themselves facing an unusual issue: New content wasn't been indexed by the Internet's largest search engine. As you can imagine, this problem was a veritable nightmare for those who understand how important it is to dominat...

What is the biggest threat facing down your dealership in the coming years? Pressure from original equipment manufacturers (OEMs) to make decisions regarding your online presence that may be suboptimal? Increased competition from others in your local market? Or perhaps walking that tightrope that...

Since its 2005 purchase by Google, the Android operation system (OS) and the use of this tech titan as the platform's default search engine have been virtually synonymous. However, thanks to continued pressure from European Union (EU) regulators, it looks like this stranglehold over mobile search...

Are Google, Amazon, and Facebook stifling competition across the digital world? While many have strong opinions on this heated question, it looks like the discourse has finally warmed up enough for the Department of Justice (DOJ) to step in and uncover some answers of its own.

In a recap o...

From Boston, the first named algorithm change that made its way onto the web back in 2003, to some of the more impactful entries on the list (Florida, Penguin, etc.), Google has had no problem shaking things up with major updates to its search engine. This past week, it looks like this concept he...

How often do viewers make it to a search engine result page (SERP), but decide not to click on a link?

If you asked this question to those in the search engine optimization (SEO) world, Internet marketing managers at car dealerships across the country, and everyone in between, you might ge...

Back in April, Google released a new feature for My Business listings known as "short names." Designed to make it even easier for customers in your local area to find your business, in addition to serving as a way of creating custom URLs for these My Business listings, it is easy to see why so ma...

As power continues to coalesce and solidify around a select few tech titans in the digital world, regulators across the globe have begun to ask some existential questions that could dramatically reshape the online landscape in which your dealership operates. Specifically, are conflicts of interes...