Knowledge BaseInventory and Vehicle PagesVehicle presentation

Where do vehicle prices and price adjustments come from?

Your inventory feed sets the selling price. We build the rest: manufacturer incentives, your discounts, and your fees, laid out in a price breakdown shoppers can follow line by line.

How prices stay current

We check your feed for changes every ten minutes. When the feed, a discount, or an incentive changes, every affected price updates with it. Drop a price, and shoppers who signed up for price-drop alerts hear about it by email. Correct a price on the website and it stays corrected.

Manufacturer incentives

We pull current manufacturer incentives for your market and match them to the vehicles they apply to. Add your own, or use the ones in your feed. Some offers fit only some buyers, like finance or trade-in incentives. Those can sit apart from the price everyone gets.

Discounts, fees, and the price breakdown

Set automatic discounts by condition, year, make, model, and trim, or for a hand-picked group of vehicles, as a dollar amount or a percentage. Set dealer fees for each location in your group. No dealer fee? Advertise that.

You decide what the price breakdown shows, in what order, and what each line is called. Want a conversation before the number? Have shoppers reveal the price with a quick form.