August Marketing Minute

This month’s focus is on why prioritizing user experience is crucial for dominating the digital landscape.

The Secret to Dominating Online

Welcome to this month's edition of Remora’s Marketing Minute! As a valued member of our dealer community, we’re excited to share expert advice from Christian Jorn on how you can elevate your dealership’s online presence. This month’s focus is on why prioritizing user experience is crucial for dominating the digital landscape.

The Power of Original Content

The internet, often dubbed the largest copy machine in existence, endlessly replicates every piece of content we upload. In this vast ocean of copies, standing out requires more than just gimmicks and shortcuts. Google has been clear: they want the internet to be useful, engaging, and authentic. Your website’s success hinges on its quality and the user experience it provides.

Google's Grand Dilemma

Google’s goal is simple: keep the internet useful to drive more traffic, which in turn fuels their advertising revenue. They’ve been transparent about their expectations from webmasters—content should be created for humans, not search engines. This means ditching the outdated tactics of keyword-stuffed pages and focusing on unique, helpful content that offers real value to users.

google

What Google Doesn't Want

Google’s SpamBrain AI, introduced in 2021, targets content that is designed solely to rank on search engines without providing genuine value.

This includes:

Keyword-stuffed pages that don’t help users.
Low-quality, mass-produced content.
Sites with poor user experiences.

Even with strong backlinks, a site covered in spam and lacking useful content will not succeed.

Creating Content That Shines

So, what’s the secret? Create original content that helps people. Your content should be unique, provide value, and encourage users to engage with your dealership. This might mean offering insights into your services, showcasing your team, or providing transparent pricing and detailed vehicle photos.

user experience

The Importance of User Experience

Your website is the foundation of your online presence. A poorly designed site with a bad user experience will undermine all your efforts, no matter how good your content is. Remora specializes in creating websites with the highest conversion rates and generating more organic traffic than any other in the industry. As your First Impression Partner, we ensure every visitor to your site has a stellar experience, driving more leads and sales.

Great News for Dealers

You’re already in the content creation business! Your well-merchandised inventory is exactly what Google wants. High-quality photos, clear pricing, and detailed descriptions make your listings stand out and rank well in organic search.

If you want an unfair advantage online, invest in a great user experience. A stellar website, like those designed by Remora, sets the foundation for all your digital marketing efforts. Don’t settle for mediocrity—ensure your site is a reflection of the quality and trustworthiness your dealership represents.

Stay tuned for next month's Digital Insights, where we’ll continue to provide valuable tips to enhance your dealership’s digital marketing strategy.

This article originally appeared in our Marketing Minute Newsletter.