Why Remora?
It's deeper than you think.
A funky fish, the remora, is often misunderstood. Colloquially known as the sucker fish, remoras, in fact, have no suckers and are physically incapable of sucking. While often seen "sucking" onto sharks and whales, they actually hitch their rides by latching in. The gift on the chin of every remora consists of hundreds of rows of tiny sword-like teeth which they extend to harmlessly enter the skin of their chosen chauffeur. While fully capable of swimming on their own, remoras take long-haul trips across oceans harmoniously with majestic whales and ferocious sharks due to the backward pressure caused by the forward motion of these powerful beasts. Mutually beneficial to each other, remoras keep these massive creatures clean and efficient while the remoras conserve their energy and travel far further than they could on their own. Remoras are even known to ride inside the mouths of whale sharks which proves the symbiotic nature of these beautiful relationships.
Here, at Remora, we represent the salt of the Earth sharks and whales across the USA, the brick-and-mortar car dealerships that serve the all-important travel needs of their communities. For decades we have served the best tecahnical advantages available for smart dealers. We always knew that like the gentle and wise remora, we would also be widely misunderstood. We also understand that if you ask your factory rep about us, whose pay is directly tied to your adherence to the factory program, that their response would probably sound something like this: "Remora, oh yea, they suck."
“If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe.”
- Abraham Lincoln
Symbiosis
taking care of each other
The name Remora is a nod to an amazing fish that truly represents our company's core values, specifically, authenticity, innovation, passion, integrity, and service. A fish with integrity, that serves it's host well by keeping them clean and protecting them from waste and abuse. A passionate fish, courageous enough to embark on epic journeys across wild and uncertain oceans. An innovative fish that pre-dates and has outlived the dinosaurs. A wise and friendly fish with no predators, a fish that gets along with everyone and sees the World by riding along with and serving ferocious sharks and peaceful whales.
It so happens that the phonetics align nicely as well. Re-More-Ah! Re - again, as in an advantage that keeps on giving, every day, again and again. More - as in more conversations and more opportunities to sell cars. Ah - as in Ah, sweet relief, we finally found the answer to building our brand and growing our company organically. If you are an honorable dealer that makes your money by moving metal and by serving your community with integrity, then you can count on Remora to come through for you again and again.
