Knowledge BaseLeads and Customer ContactForms and CRM delivery

How do website inquiries reach my team and CRM?

Every inquiry from your website is delivered in real time to the people and systems you choose. Your staff receive an easy-to-read email, and your CRM receives the inquiry in ADF/XML, the automotive industry's standard lead format, and creates the lead record automatically.

Routing by form and location

Sales, service, campaign, and general-contact forms can each have their own recipients. A trade-in inquiry can go to your used-car team, a service request to your service department, and every inquiry to your CRM, across every rooftop and website in your group. In a multi-rooftop group, the same form can send each inquiry to the team at the right location.

Lead source

Every inquiry tells your team how the shopper found you, such as search or a specific campaign, where the shopper's privacy choices allow it. That detail appears in both the staff email and the CRM lead.

Changing CRMs

When you switch CRMs or add a recipient, Remora can keep your existing delivery running while the new destination is added. We test the new route and confirm that inquiries reach the right system and the right team.

Inquiry records and spam

We keep a record of every inquiry your website receives. Submissions identified as spam are recorded but held back from delivery, keeping your CRM and your team's inboxes clear. Lead reports can be delivered to your team by email on a schedule. If an inquiry ever goes missing, Remora can confirm that it was sent and work with your CRM provider to find it.