Knowledge BaseAdvertising, Analytics and IntegrationsCampaigns and measurement

How should we measure whether Remora is helping our dealership?

Measure sales. In addition, Remora gives you three clear views: a dashboard for the overall picture, a best practices score for the health of the website, and a traffic report that shows where shoppers are coming from and what they do.

Your dashboard

Your dashboard brings your website's results into one place: your Remora Best Practices score, leads, traffic, inventory performance, sales, inventory feed updates, photos, pricing, and reviews. It shows at a glance how the website is performing and where to look next.

Your RBP score

We give your website an 88-point inspection every day. The RBP (Remora Best Practices) score shows how closely it follows the practices that help shoppers find you and get in touch, how it compares with other Remora websites, and what to change to raise it.

Your Traffic Report

Our Traffic Report shows you where your shoppers come from, including search, social, campaigns, referring websites, and AI assistants such as ChatGPT. It shows how engaged those shoppers are, whether they call or submit a form, and where they are located. Each source is compared with the previous period. Your team can receive a summary by email on a daily, weekly, or monthly schedule, alongside reports on leads, inventory, and price drop alerts.

Make comparisons that mean something

Compare the same website over clearly defined periods, and judge each effort by the results it was meant to produce. An awareness campaign is measured by its reach; a lead campaign by the conversations it starts. Every dealership defines conversions a little differently, and a fair before-and-after comparison needs a usable baseline. Your own inquiries, sales follow-up, and consistently measured conversations are the best guide to evaluate your results.

Remora is available to review strategy with you at your scheduled convenience.