Yes. Gating is when the site requires a contact form submission to view bottom-dollar pricing, or in some cases, the form-fill is required to see the inventory at all. This is a popular strategy that works well for special finance stores and any car dealership that is not interested in competing on the axis of low low prices. Gating forms is a great way to get "get-me-dones" into the store so you can sell them on a loan first and then on a car that they can afford. Gracefully gating pricing while allowing shoppers to view your entire inventory means that serious shoppers must create an actionable lead to see prices. Depending on your market and strategy, this method can cause a drastic increase in foot traffic and leads for stores that will never use low low prices as a differentiator.
