Tech and Auto News

Does Your Dealership Know How to Separate True Conversions from Engagement Metrics?

April 27, 2017

“What is a conversion?” If you're at all familiar with the world of digital marketing, then you probably understand why this question comes up so often from dealerships like your own. However, there is so much more to this seemingly innocuous request than merely what goes into the simple (and usually incorrect) answers it often elicits. In fact, once you start digging beneath the s ...     Read More »

Understanding Why WordPress Is a Liability for Your Dealership

March 31, 2017

According to the team over at ManageWP, an astounding 74.6 million sites out there lean on the WordPress platform when it comes to laying the foundation for their digital domains. With this kind of market saturation and coverage across such a wide swath of the web, using WordPress to handle your dealership's website needs is a no-brainer, right? Not exactly. The truth of the matter is that t ...     Read More »

The Quick and Simple Guide to Setting up Your Dealership's YouTube Channel

February 10, 2017

While having a branded YouTube channel for your dealership might seem like a ton of work on the surface, the truth of the matter is that getting up and running on this front – and enhancing your ability to connect with interested shoppers in your area – is actually a fairly straightforward and simple affair. All you need is a few minutes of spare time during your day and a little YouTube know- ...     Read More »

Here's Why Your Dealership Needs to Verify (and Optimize) Its Google My Business Page

February 6, 2017

Want in on a little common sense knowledge that actually isn't all that common in today's automotive industry? Simply having a Google My Business page is not enough to help your dealership dominate your local area. This revelation might not line up with what you've heard from other voices in the automotive world, but the truth of the matter is that failing to have your My Business page fully op ...     Read More »

Is Your Current PPC Agency Waving These 10 Red Flags?

February 1, 2017

Here at Remora, we pride ourselves on not only being 100 percent transparent within our business practices, but also in properly educating dealerships from across the country when it comes to their pay-per-click (PPC) advertising operations. If you're a dealer that's looking to hire a PPC agency or would like to garner a better understanding of the services offered up by your current provider, the ...     Read More »

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