How do you beat the big classifieds like Autotrader, TrueCar, and CarGurus?

With ease, grace, and occasionally, with a little swagger too. Just like those classified pariahs, our system is built to connect Google’s car shoppers with your real cars on the ground. Unlike the classifieds, you actually sell cars, you buy cars, you help people with financing, and you actually serve the personal travel needs of your community.

Those pariahs are affiliates, and Google would love to burn all other affiliates to the ground. Affiliates encroach on their main business model of staying the World’s largest affiliate by a hundred miles. This means that in Google’s eyes, you are a much better result for car shoppers. The classifieds only beat you now because their tech is so much better than yours, and our tech is way better than theirs. We win organic search on your behalf for this exact reason.