Is a bad link in Google Ads causing a drop in my dealership’s web traffic?

Answer:

Experiencing a drop in traffic that originates from Google Ads often occurs when the final URL(s) used within various ads on this platform was never changed. When this happens, full tracking data related to the link used fails to pass from Ads to your dealership’s Google Analytics account. Digging a little deeper, the source for this error often comes from the page being used by your Google Ads advertisements no longer being catalogued within your dealership’s site navigation or sitemap file.

Fortunately, rectifying this issue is a quick and simple process. Instead of sending viewers to a broken page (and thereby wasting your dealership’s ad spend), the specialists here at Remora can set up this link to redirect customers to your dealership’s homepage.