What is the “Keep Alive” event within my dealership’s Google Analytics account?

Answer:

The “Keep Alive” event you notice within your Google Analytics account is a tool used by Remora’s search marketing experts to accurately measure and gauge an end user’s time spent on your page. By leveraging it in this manner, we can provide your dealership with a more comprehensive and complete breakdown of both the potential customer experience and what these interested car buyers are doing on your website.