There is no industry standard of what represents a conversion. For this reason, conversion rates are all over the place, sometimes well over 100%. Regardless, to give you a rough idea, our default form and chat completion tracking tends to produce conversion rates that clock in around 3% to 7%. Each dealer's pricing and inventory merchandising strategies will have a big effect on this metric, so context around your store’s unique approach to marketing is the key when considering conversion rates.
