What kind of reporting is provided?

Smart and comprehensive. Intelligent business decisions that lead to success start with rock-solid data sets and end up with perfect communication among your team of experts. Remora’s reports are focused on actionable data that are directly applicable to your business, the business of bursting open your managed pipelines. Meant for guidance through growth, Remora’s family of dealers self-schedule reports to generate and send daily, weekly, or monthly, on these data-based insights:

Inventory Temperature – Scientific heat checks for every car on your lot. Ever had two prospects come in for a car that you just took a skinny deal on and wish you had held your ground with the "too high?" Heat reports put the facts of the matter on your side.

You'll know exactly how many times shoppers have perused each vehicle, exactly how many have requested price drop alerts, and how many have selected a vehicle as a favorite. We make it simple for you to make rapid decisions by tying buyer intents together, juxtaposing it with days in stock, and then we run it through a proprietary algorithm that pits your inventory against itself to end with a simple heat score on every vehicle.

This way, you’ll know exactly which ice-cold piece of inventory to move the “too high” onto, and you’ll still have the cherry pieces ready when more reasonable shoppers come in a day or two later to pay all the money.

Web Traffic Quality – Most dealers have robust advertising and marketing strategies that drive traffic to their website from many different sources. The data underpinning our reports is fed from your own Google analytics account through Google’s API. We sort out this complicated mess with a proprietary algorithm that scores each traffic source based on what users are actually doing once they land on your site.

Calculating differences between each source of traffic and every referring site, we measure and consider conversions, time on site, number of pages visited, and bounce rates. Each source of traffic is pitted against each other to generate a Quality Score that is easy to make decisions with. Remember, this scoring algorithm does not consider the volume of traffic from each source as this report is meant to reveal the strength or weakness for each source of incoming traffic based on merit, not volume.

Site Health – It matters to your users, it matters to Google, and it should matter to you. Site speed and loading your inventory pages quickly under all conditions for all devices is mission critical. Site health reports automatically monitor your site’s speed via GTmetrix, the most respected analyzer capable of measuring sites with the complexity required to serve the database-driven needs of a car dealer website.