Answer:
Many dealerships have questions regarding the particulars of when a “Form Fill” event/goal is triggered within Google Analytics. Does it fire when someone fills out a form, merely views a form, or both such occurrences?
In truth, a Form Fill goal will only trigger or fire when a potential customer has successfully submitted a form on your dealership’s website. Merely viewing this form will not cause this kind of response to be logged within your Analytics account. Additionally, if the form was filled out incorrectly by the prospective car buyer, the goal will not fire.