Remora Articles

Paid Google My Business Listings May Be on the Horizon

When Google first unveiled My Business listings, many within the company and across the industry saw this feature as the ultimate tool to provide searchers with accurate and useful information regarding local organizations. Now that we live in a world where staying on top of your dealership's own...

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Ad-Free Web Browser Brave to Introduce Ads

In the words of Brave Chief Executive Officer (CEO) Brendan Eich, the man who also invented JavaScript and co-founded Mozilla, the Chromium-based open source browser known as Brave was designed to completely take advertising out of the equation, all while giving users back their autonomy and priv...

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Has Google Been Secretly Sabotaging Firefox?

If your dealership knows anything about today's average online user in your local marketplace, then you know that this person probably uses the web's most popular browser, Chrome, when viewing your dealer website. However, is Google's browser dominance the effect of offering up the best suite of...

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Ford Abandons Russian Aspirations, Proves GM Boss Right

As your dealership most certainly understands, the past several years have been a tumultuous time – to say the least – in the automotive industry. From figuring out how to properly integrate into a tech-oriented and potentially service-based future that features ride-hailing and self-driving opti...

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Cozying up to Chinese Regime, Google Cracks down on Anti-Censorship Advertisements

It's no big secret that search titan Google covets the idea of breaking through in the Chinese digital landscape and claiming a similar level of dominance that it current enjoys in the western world. But for the company that once added the statement "Don't be evil" to its organizational code of c...

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1,500 Jobs Lost as Fiat Chrysler Continues Tailspin

catastrophe for both the automaker and those who build this automobile. Last week, this ill omen came to fruition with the announcement that Chrysler's Windsor, Ontario, plant would lay off an entire shift of workers devoted to the Pacifica from its production floor.

In total, as expla...

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The Trump Administration Takes Aim at Facebook over Discriminatory Advertising

For the men and women over at Facebook headquarters in Menlo Park, CA., weathering storm after storm has become quite routine in recent years. From running afoul of the European Union's (EU) General Data Protection Regulation (GDPR) to facing criminal investigations by the United States (U.S.) go...

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Trade Talks with China Open Door for New Cloud Computing Opportunities

In the midst of a yearlong trade dispute between the United States (U.S) and one of the world's most reclusive and guarded countries in terms of allowing foreign organizations into its infrastructure, it seems improbable that now would be the right time for China to welcome outside tech firms int...

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Remora President Christian Jorn Joins the Rockstar Moments Live Podcast

What happens when you pair up the the man behind the team responsible for creating Google's favorite car dealership website with one of the progenitors of the auto industry's first "un-conferences?" As we saw on March 28th when Remora's own Christian Jorn joined Mat Koenig of the Rockstar Moments...

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Google Receives Yet Another Billion-Dollar Fine from the EU

While the old saying "the third time is the charm" is applicable in many circumstances, it is safe to say that the European Union (EU) clearly hopes that this mantra holds true as the governing body levies yet another historic fine against Google, the web's largest search engine.

So just w...

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Antitrust Concerns Rise Amid Spotify's Apple Complaint

What happens when one of your largest competitors also owns and moderates a platform that is vital to the sustainability of your product? For Swedish audio-streaming service Spotify, this seemingly dystopian "what-if" scenario is not just some harrowing thought experiment; it is the reality it fa...

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Facebooks Faces Criminal Investigation Over Data Deals

If 2018 was a year of scandals and turmoil for Mark Zuckerberg and Facebook, then surely 2019 will be the year that the world's most popular social media platform can look to rebound and regain the trust of its users, right? Considering the latest scoop from Michael LaForgia, Matthew Rosenberg, a...

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Waymo Goes Retail with Lidar Technology

Long the frontrunner of the race to market-ready autonomous vehicles, Waymo has prided itself on leveraging its cutting-edge lidar technology as an advantage over the competition. However, according to Tom Randall of Bloomberg News, this Google spin-off is engaging in a bold new approach to its c...

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Is It Time to Bust the Tech Trusts?

The old saying "competition breeds innovation" has fallen somewhat out of favor thanks to the rise of mega-corporations, especially in the tech sector. However, if the head of the House antitrust committee has anything to say about it, the days of "trustbusting" and regulation could be coming bac...

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Threat of U.S. Car Tariffs Leave European Automakers Fearing the Worst

What is the biggest threat facing European automakers this year? The rise of transportation-as-a-service (TaaS) and the growing number of customers who opt for these services instead of traditional car ownership? Non-traditional automakers, like Tesla, that appear ready to skip the dealership exp...

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Learn How to Outrank the Classifieds at Internet Battle Plan XXV

Are you heading down to Clearwater Beach for the latest installment of Jim and Debbie Ziegler's iconic Internet Battle Plan automotive marketing seminar series? Then you are in for a treat once Remora's own President and Chief Executive Officer (CEO) Christian Jorn steps onto the stage during thi...

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Samsung's Galaxy Fold Could Change the Mobile User Experience for Good

Are you willing to pay $2,000 for the chance to own a phone that folds out into a tablet? The engineer's behind tech giant Samsung appear ready to bet that those who answer yes to this question are not in the minority when it comes to tomorrow's consumers.

Known as the Galaxy Fold, Samsung...

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YouTube Hemorrhaging Advertisers in Wake of Child Video Scandal

Standing as the second-largest search engine on the web, YouTube most certainly serves as one of the preeminent advertising channels for both dealerships and businesses from countless other industries. However, thanks to a scandal over inappropriate content and rising concerns of pedophiles misus...

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AutoSuccess Magazine Welcomes Remora President Christian Jorn for an Exclusive Webinar Event

Are you tired of watching other dealers beat your dealership out on the most coveted of search terms? Or perhaps you are ready to finally rise above the classifieds and reclaim the top spot for organic searches in your local marketplace? Either way, you are in luck thanks to an exclusive webinar...

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Google Changes Course on Move Away from Ad Blockers

Back in January, Google sent shockwaves through the digital world by announcing that future versions of Chrome would effectively break the functionality and capabilities of ad blocking extensions. However, as Catalin Cimpanu of ZDNet reports, it appears that Google is now ready to walk back this...

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Are Paid Search Ads Coming to the Google Assistant App?

With over one billion installs on devices across the globe, it's safe to say that Google Assistant and its myriad features, driven by the power of artificial intelligence (A.I.), is one of the most potent platforms on the web. With a recent test undertaken by the team over in Mountain View, CA.,...

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White House Reveals "American AI Initiative" Executive Order

If you're a regular reader around here, then you know that the rise of artificial intelligence (A.I.) is a key player in basically every industry, including the likes of automotive, web development, and search engine optimization (SEO). However, with a new executive order coming down from the Whi...

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Controversial Domain Authority Metric Set to Receive March Overhaul

If you know anything about the modern search engine optimization (SEO) landscape, then you know that the "Domain Authority" metric from Moz (the makers of the web's most popular SEO toolset) is a hot-button topic. Some vendors and industry talking heads swear by it, while others question its vali...

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Apple Shuts Down Google Internal iOS App Distribution

As lawmakers and regulators across the globe grapple with how to oversee tech titans in the wake of near constant community outrage over privacy breaches and data harvesting, it appears that Apple has decided to get ahead of the curve by taking matters into its own hands via strict enforcement of...

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Future Version of Chrome Set to Break Ad Blockers

Long the bane of advertisers across the web, ad blockers have made connecting with digital users in the modern area a far more complex and intricate process than it once was. However, thanks a recent bug report from Raymond Hill, the progenitor of the popular uBlock Origin Chrome extension, the c...

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CERN's Projected New Particle Collider Easily Outpaces Its Predecessor

While bigger isn't always necessarily better, in the world of high-energy physics this motto definitely holds plenty of water. Case in point: The successor to the Large Hadron Collider (LHC), the Future Circular Collider (FCC).

So what exactly is the FCC? As Gizmodo's Ryan F. Mandelbaum re...

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Ford and Volkswagen Strengthen Strategic Alliance

When ranking unexpected partnerships, seeing American giant Ford and European powerhouse Volkswagen join together in an alliance of arms might have ranked among the top of the list of most unanticipated partnerships not too long ago. However, against the backdrop of a modern automotive landscape...

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Tesla Begins Rolling out Solutions to "ICEing" Issue

Most of the time, the discussion around technology in the future of transportation and automotive focuses on the role that these innovations play in bringing mobility to all via ride-sharing and other similar services, as well as making daily commutes safer and more efficient by way of electric v...

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Ford Faces Setback in Denver as Chariot Micro-Transit Service Folds

Back in 2016, Ford seized the opportunity to dive into the world of mobility and acquired Chariot, an app-based micro-transit service, for a whopping $65 million. With the recent announcement that the company's pilot program in Denver is shutting down, it looks like this bet has gone bust for one...

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In-Car Driverless Sensory Tech Could Open New Advertising Channels for Marketers, Automakers

If your dealership engages in Google Ads campaigns, or even traditional outreach endeavors (like TV ad spots), then you know how important consumer data is to making smart advertising spend decisions. From understanding buyer intent to uncovering trends in consumer behavioral patterns, the demand...

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Secure Your Chance to Meet Remora President Christian Jorn at NADA 2019 Today

Does your dealership plan on attending the National Automobile Dealers Association (NADA) Show in San Francisco later this month? Then you are in for a treat. From the "Escape from Alcatraz"-themed opening reception that sends you and the thousands of other dealers in attendance back in time to o...

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Baidu Unveils Apollo 3.5 Autonomous Vehicle Platform at CES 2019 in Vegas

Most of the time, the likes of Google, Tesla, Uber, and the traditional American automakers tend to dominate the conversation surrounding the advent of autonomous vehicles – and the impact this new technology will have on every facet of the automotive market (customer purchasing tendencies, the d...

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Google Bets Big on Expert Answers with $60 Million Superpod Acquisition

When former Googlers William Li and Sophia Yang left the tech titan back in 2016, the duo set out on a journey that would culminate in the creation of "Superpod" – an answer or "social search" engine that seeks to pair users with actual experts on a wide range of topics. As of last Friday, the du...

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GM Explores New Revenue Stream via DoorDash Driverless Partnership

The days of automakers leveraging traditional auto sales as the singular driver of revenue are long gone. Strange though it may seem at first glance, this reality is one that everyone in the automotive world must understand and account for (from dealerships to vendors and other service providers)...

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Did We Just Pass Peak Demand for Combustion Engine Cars?

It's no big secret that the automotive industry has its ups and downs when it comes to consumer demand. Some years dealerships like your own simply can't keep up with the influx of new shoppers, while other years feel like more of a struggle. However, a recent report from Patrick McGee of The Fin...

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FAQ Fridays: What Is the Difference Between Alt Text and Image Title Text?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

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