Remora Articles

FAQ Fridays: Why Are We Not Targeting Make/Model Terms with Paid Search?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

Read Article

Join the Remora Team in Cincinnati for the High Performance Leadership & Management Workshop

Looking to upgrade your sales potential and take control of your dealership's future? Or perhaps learning a little more about the essential management do's and don'ts of running an organization in the automotive world is more in line with your current needs. Either way, odds are that the High Per...

Read Article

FAQ Fridays: Is Domain Authority a Google Ranking Factor?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

Read Article

The New Seas of Modern Search: Recapping Digital Dealer 25 in Las Vegas

Did your dealership pay a visit to the iconic Mirage hotel and casino on The Strip in Las Vegas for Digital Dealer 25 this year? If so, odds are that you came away with a new perspective on how to navigate the sometimes tumultuous – and always changing – waters of the new seas of modern search th...

Read Article

FAQ Fridays: What Are Google Store Visits and Can I See Them in Google Analytics?

Every Friday, Remora's Chief Marketing Officer (CMO), Steve Seeley, is here to answer any questions you might have related to your dealership's digital presence. From tracking data in Google Analytics to website optimization and running campaigns in Google Ads, no question will go unanswered. Wit...

Read Article

The Duval Ford Heavy Metal Hour Welcomes Back Remora President Christian Jorn

What do you get when you mix the industry's premier expert on website development for car dealerships with the gang behind Duval Ford's Heavy Metal Hour over on 1010XL? How about a full broadcast worth of some of the funniest and most insightful conversation around.

Covering everything fro...

Read Article
Remora at Digital Dealer 25

Catch an Exclusive Presentation by Remora's Christian Jorn on How Your Dealership Can Beat the Classifieds at Digital Dealer 25

Not too long ago, it was a given for many dealerships to accept a spot in the search rankings on coveted buyer intent terms that fell firmly behind the classifieds. However, at Digital Dealer 25 on October 17th in Las Vegas, Nevada, Remora President and Chief Executive Officer (CEO) Christian Jor...

Read Article

Is the White House Gearing up for an Antitrust Investigation into Google, Facebook, and Others?

Are tech giants like Google, Facebook, and Twitter unduly silencing certain voices online and otherwise leveraging an unfair monopoly to control access to information (and potentially advertising revenue) in the digital world? According to a recently leaked memo from the White House, it appears t...

Read Article
New Remora Product Feature - Incentives Pages

New Feature Alert: Introducing Incentive Page Types

Our team here at Remora is always looking to enhance your experience (as well as the experience of your online customers), which is why we are proud to announce the latest feature to earn a spot on our platform: Incentive Page Types. With this tool on your side, creating and customizing incentive...

Read Article

Gauging the Impact of Google's Medic Update

Back on August 1st, Google rolled out a significant update to its search algorithm, nicknamed the "Medic Update." While the details were sparse regarding who this update would impact and how it would alter search engine results pages (SERPs), the slow trickle of information coming forth from both...

Read Article
Christian Jorn at Internet Battle Plan 24

Remora Brings the Benefits of a Technical Search Advantage to Internet Battle Plan XXIV

Are you on site at the Greektown Casino and Hotel here in Detroit, Michigan, for the "Alpha Dawg" Jim Ziegler's 24th edition of the Internet Battle Plan automotive conference? Then you'll definitely want to make it a point to catch Remora's own Christian Jorn as he briefs the automotive world on...

Read Article

Lyft Offers to Pay Chicagoans to Ditch Their Cars

"We are literally asking people to get rid of their cars."

These words, taken directly from Lyft's general manager of the Midwest, David Katcher, in an article on The Verge by Andrew J. Hawkins perfectly encapsulate the dream scenario of the emergent transportation-as-a-servi...

Read Article

Big Automakers Tackle Tech-Focused Automotive Future via Company Spin-Offs

What's a traditional automaker to do in the face of an industry constantly besieged by emergent technology and marketplace interlopers like Google and Uber lurking on the edges of the automotive world? For many, the answer is clear: Break apart and embrace the need for specialization.

As...

Read Article

Google Chrome Comes to VR Headsets

"Is your website optimized for virtual reality?"

The above question might seem pretty farfetched, but odds are that in the not-so-distant future, your car dealership will have to start asking some serious questions about how virtual reality (VR) fits into its search optimizat...

Read Article

Facebook Plans to Ditch Partner Data for Targeted Ads

Does your automotive dealership utilize Facebook advertising as a way to connect with potential car buyers in your local area? Then the news that the Partner Categories tool is going the way of the dodo should definitely be on your radar.

As Sam Schechner and Nick Kostov of The Wall Stree...

Read Article

Waymo Expands Burgeoning Self-Driving Service via Major Partnerships

What happens to the automotive marketplace when an offshoot of the world's largest tech company starts rolling out alternatives to conventional car ownership? With the recent announcement of a major mobility-as-a-service (MaaS) initiative between Walmart and several other leading organizations, w...

Read Article

Does the EU's Record $5.1 Billion Fine Actually Matter to Google?

On the surface, the European Union's (EU) plan to hit tech magnate Google with a historic fine seems like a great way to send a strong message. After all, $5.1 billion in penalties is nothing to scoff at, right?

"It's like a delivery company having to pay for a parking ticket." <...

Read Article

HyreCar and DriveItAway Partner to Prepare Dealers for a Future Focused on Mobility

If you've been staying abreast of the trends that are sure to define the automotive marketplace in the coming years, then you know that mobility-as-a-service (MaaS) is all the rage right now - and for good reason. After all, as more and more drivers move away from traditional car ownership, it's...

Read Article

Will the New Age of Transportation Drastically Cut the Number of Auto Dealers?

It's no big secret that the world of automotive is changing. From the largest automakers in the industry exploring subscription services and transportation-as-a-service (TaaS) ventures to the rise of ridesharing apps and tech companies that are quickly moving from the status of interlopers to the...

Read Article

Daimler and Nvidia Pair up to Deliver Self-Driving Taxis to the Bay Area

After making waves in the automotive world by becoming the first international automaker to earn the right to test self-driving vehicles on the roads of Beijing, you'd think that Daimler would be all out of new ground to break, right? Not exactly.

As Wallace Witkowski of MarketWatch repor...

Read Article

Will Your Next Ad Campaign on Facebook Use Augmented Reality?

One of the hardest parts of advertising online for car dealerships is the process of helping your target audience visualize themselves behind the wheel of their dream vehicles. With the help of Facebook's new augmented reality (AR) advertising product, though, undertaking this daunting endeavor c...

Read Article

European Union Set to Unleash New Multi-Billion Dollar Fine on Google

When it comes to optimizing your car dealership's website for mobile viewers, we often conduct this discussion through the lens of WWGD: What would Google do? After all, as the biggest name in the search engine game, it makes sense to dance to the beat of this tech giant's drum.

While thi...

Read Article

Daimler Becomes First International Automaker to Test Self-Driving Cars in Beijing

In China, major tech names like Baidu, Alibaba, and Tencent often dominate the discussion surrounding the development of autonomous vehicles. Of course, with the restrictive policies that favor native brands currently set in place by regulators, having the country's tech "Big Three" lead the way...

Read Article

Google's Speed Update Still on Track for July Release

Back in January, Google made it official: If the mobile version of your website can't load quickly for viewers by July of this year, don't be surprised to find your rankings tank as the company continues to transition to a mobile-first index. With July officially here, it is only a matter of time...

Read Article

Kroger Joins Google Spin-Off Nuro for Driverless Delivery Service

It's no big secret that artificial intelligence (A.I.) and driverless vehicle technology is going to drastically alter the automotive world and how your dealership does business. However, with the announcement of a new partnership between Kroger and Nuro, a self-driving startup founded by a coupl...

Read Article

Google Rebrands and Retools Google Advertising and Publishing Products

Does your dealership manage its online advertising campaigns via Google's various ad programs and products? If so, it's time to pull up a seat and take some notes, because this tech leader is aiming to completely reinvent the process of connecting customers with your marketing materials via a com...

Read Article

Volkswagen Helps Form New Autonomous Driving Tech Alliance

There was a time when the automotive industry was insulated, self-contained, and separated from the rest of the world. However, as more and more tech giants and other interlopers invade the industry (often at the behest of legacy automakers), the message becomes clear in a hurry: The automotive s...

Read Article

Google Opens the Door to Take Control of Your Dealership's Knowledge Panel

As exciting as it is to see your dealership's Knowledge Panel pop up on search engine result pages (SERPs) for desirable terms, all of that excitement can fade away in the blink of an eye thanks to inaccurate or incorrect information and listings. Fortunately, with the help of a recent update fro...

Read Article

Transportation and Tech Magnates Join Forces to Form PTIO

What do FedEx, the American Trucking Association, Waymo, Uber, Lyft, Ford, and Toyota all have in common? Outside of a shared interest in the future of the automotive sector, it appears that these tech and transportation magnates are now all part of an exclusive organization designed to ease auto...

Read Article

Google Puts Even More Pressure on Websites to Migrate to HTTPS with July Chrome Update

Has your dealership's website service provider migrated your site over to HTTPS yet? If not, then you are most likely in for a rough July when the next Google Chrome update goes live.

As Emily Schechter, Google's Chrome Security Product Manager, explains in an update to the Chromium Blog,...

Read Article

White House Begins Building Its Own Regulations in the Style of the GDPR

It wasn't all that long ago (yesterday, in fact) that we brought you up to speed on both the impact that the General Data Protection Regulation (GDRP) has had on email marketing and the fact that this strict mandate is clearly setting the tone for government regulators well outside of the Europea...

Read Article

Did the Rise of Europe's GDPR Herald the Demise of Email Marketing?

Email marketing, for better or worse, is often viewed as a major factor in any dealership's online presence and outreach strategy. However, if the lessons being learned by our friends across the pond in the wake of the European Union's (EU) new General Data Protection Regulation (GDPR) are any in...

Read Article

Toyota Turns Focus to Ride-Hailing, Invests $1 Billion in Grab

Are you looking for one billion reasons why the automotive industry is changing in an irrevocable way that is definitely going to impact dealerships, customers, and everyone in between? Then the latest move by Toyota should be more than capable of catching your attention on this front.

As...

Read Article

Google Revamps Ad Tools to Better Meet Needs of Data-Concerned Users

With Google and Facebook facing down constant pressure in the wake of the European Union's (EU) General Data Protection Regulation (GDPR) and users more aware of how their data is being used that ever before, it only makes sense for these tech titans to rethink their approach to digital advertisi...

Read Article

Google's A.I. Search Algorithm Research Team Turns to Reddit to Learn How to Answer Questions

The difference between "how old are you?" and "how are you doing?" might be small in terms of the words found within and sentence structure utilized, but the types of responses generated by these queries couldn't be further apart. Obvious though this might be to all of the humans reading this pos...

Read Article

Tesla Announces Autopilot Upgrade to Full Self-Driving Capabilities

The past few months for Tesla have been a bit bumpy, to say the least. Once the darling of the automotive world and a company poised to truly disrupt the standard dealership and automaker experience, a rash of fatal collisions, production issues, and other mishaps have completely derailed this on...

Read Article