Would you be willing to donate Bitcoin to your favorite content creators and websites if it meant the end of traditional online advertising? If you jumped out of your chair and emphatically answered "Yes!" to this question, then Brendan Eich, co-founder of the ad-blocking web browser Brave and former chief executive officer (CEO) of Mozilla, would like to have a word with you.
Known as "Brave Payments," Eich's radical alternative to standard banner ads and pop-ups aims to give users like yourself the opportunity to support sites with cash – and not ad clicks. If you've ever suffered through an ad that bogs down your system or obscures content, then the idea of going ad-free and still supporting these digital portals via Bitcoin-based donations definitely holds plenty of appeal.
Of course, Eich's "grand experiment" does rely upon individuals embracing their altruistic side and paying for content that most consider free under the current ad revenue-centric viewing model.
For a detailed analysis of Brave Payments (and a deeper look at the world's first ad-blocking browser), be sure to set aside a few minutes and join TechCrunch's Sarah Perez as she digs into this story on the other side of the following link.