catastrophe for both the automaker and those who build this automobile. Last week, this ill omen came to fruition with the announcement that Chrysler's Windsor, Ontario, plant would lay off an entire shift of workers devoted to the Pacifica from its production floor.
In total, as explained in the CBC News reported embedded below, this means that 1,500 individuals who once worked to assemble and produce these vehicles will now be out of jobs. As for the rest of those who work on the remaining shifts dedicated to producing Pacifica minivans, it is hard not to feel uncertain and concerned in the wake of this major downsizing.
So what caused Fiat Chrysler to shutter this portion of its production and lay off 1,500 workers? A confluence of slowing global demand for minivans, an uptick in sport utility vehicle (SUV) sales, and a drastic drop in the valuation of this Italian-American automaker's stock are all potentially to blame.
Will Fiat Chrysler follow in the footsteps of Oldsmobile and other bygone brands that slowly faded into obscurity as the automotive marketplace underwent drastic change after drastic change? Or can this brand evolve and change its operations to better suit the needs of today's – and more important, tomorrow's – car buyer?
While it is still too early to answer these questions, there is no denying that it will be interesting to see which path Fiat Chrysler takes at it stands at the crossroads of uncertainty and opportunity.