Email marketing, for better or worse, is often viewed as a major factor in any dealership's online presence and outreach strategy. However, if the lessons being learned by our friends across the pond in the wake of the European Union's (EU) new General Data Protection Regulation (GDPR) are any indication of what is to come, this advertising channel might soon been closed off for good across the globe.
So just why does the future look so bleak for email marketing? As Gizmodo Australia's A.J. Dellinger reports, some organizations and individuals have seen an 80 percent decline in user engagement and marketing list retention thanks to the advent of GDPR enforcement. Essentially, with so many inboxes veritably flooded with notifications related to updated privacy policies (stop us if you have heard this one before) and opt-in requests, potential viewers simply aren't being bothered to open these messages and confirm that they wish to remain engaged with the marketing outreach of the company in question.
Naturally, GDPR enforcement is not something that directly applies to dealerships and companies here in the United States - for now. However, between the growing demand from today's consumer for increased privacy safeguards and the fact that countless companies have already changed their policies to fall into accordance with GDPR standards, the writing is clearly on the wall: The EU's GDPR has set the standard for consumer privacy and is slowly forcing the rest of the world to follow suit.
Want to dig even deeper into the gloomy future of email marketing under the GDPR? Then be sure to dive into the complete story from Dellinger and the rest of the Gizmodo Australia team by clicking on the link provided below.