Has your dealership's website service provider migrated your site over to HTTPS yet? If not, then you are most likely in for a rough July when the next Google Chrome update goes live.
As Emily Schechter, Google's Chrome Security Product Manager, explains in an update to the Chromium Blog, this tech leader is finally ready to slap the "not secure" label on any and all websites still using the HTTP standard when Chrome 68 makes its way onto computers across the globe in July. Considering how important it is for visitors to feel reassured about the safety of their data as they fill out forms and provide other sensitive information to your dealership and other online businesses, earning this unfortunate label is a great way to scare off potential customers.
While there is no exact timeframe yet in July for when the digital world can expect the Chrome 68 update, the continued push to eradicate HTTP and convert sites to HTTPS has been a priority for Google for years now.
Digging a little deeper into the company's efforts, this constant hammering of HTTPS over HTTP has definitely helped Google reshape the web into its preferred image. Schechter goes on to note that over 68 percent of all Chrome traffic on Android and Windows is now protected by HTTPS, while that number stands at 78 percent for Chrome OS and Mac versions. Additionally, 81 of the top 100 sites on the web have made HTTPS their default setting.
As for why Google is so gung ho about pushing HTTPS compliance, the answer is actually rather simple: Forcing sites to use the encrypted form of HTTP makes the web a safer, more reliable place for shopping and user interaction. In other words, upping the ante when it comes to security is good for business for all parties involved.
Want to learn more about the big update to Chrome coming next month, as well as how your dealership can ensure that its website service provider is ready to help you avoid the dreaded "not secure" label? Then be sure to dig into the full breakdown from Schechter via the Chromium Blog on the other side of the link below.