When it comes to optimizing your car dealership's website for mobile viewers, we often conduct this discussion through the lens of WWGD: What would Google do? After all, as the biggest name in the search engine game, it makes sense to dance to the beat of this tech giant's drum.
While this is certainly the reality in which the majority of the digital world lives, there are some who believe that Google's vaunted position in the online landscape is less about superior end user experiences and more about monopolistic practices. Chief among these Google dissenters? The European Union's (E.U.) Commissioner for Competition, Margrethe Vestager.
As Tony Romm of The Washington Post reports, Vestager is on the verge of unleashing yet another multi-billion dollar fine against the search leader. Much like Google's previous tussle with the EU that resulted in a $2.7 billion penalty, there's a lot to break down with this major announcement.
In terms of why the Commissioner for Competition is so prepared to bring the hammer down on the leading name in search, it all boils down to Google's supposed continued abuse of tactics that force the maker's of Android-enabled devices to equip these products with Google's specific array of search and web-browsing tools. Essentially, for companies like HTC and Samsung, Google offers up a simple - and potentially illegal - choice: Either set Google Search as the default search service and install Google's Chrome browser on their devices or lose all access to the wildly popular Android app store.
In other words, the choice Google presents to these affiliated organizations is really no choice at all.
Could the efforts of Vestager and her commission translate into similar action against this search leader here in the United States? Will facing down billions more in penalties finally convince Google that its strong-arm tactics won't be allowed in the EU?
To answer these questions, and learn even more about this still developing story, make it a point to delve into the full breakdown from Romm on the other side of the link provided below.