From Boston, the first named algorithm change that made its way onto the web back in 2003, to some of the more impactful entries on the list (Florida, Penguin, etc.), Google has had no problem shaking things up with major updates to its search engine. This past week, it looks like this concept held true once again with an – as of yet – unverified update to the web's top search provider.

Nicknamed "Maverick" by the community in honor of the recently released trailer for the sequel to the iconic 1980s hit movie "Top Gun," Search Engine Roundtable's Barry Schwartz points out that little is known about this update at this point. However, many webmasters, like those currently joining the conversation over at WebmasterWorld, have pointed out that drops and spikes in organic traffic appear to be happening across a variety of verticals, including "Your Money or Your Life" (YMYL) sites, health niche pages, and domains that lean on making good use of Google's E-A-T (Expertise, Authoritativeness, and Trustworthiness) metric.

Digging a little deeper, Schwartz goes on to note that plenty of tools, including the following, have noticed some big changes in search activity as this update continues to show its influence on Google search engine result pages (SERPS):

  • Mozcast
  • SERP Metrics
  • Algoroo
  • Advanced Web Rankings
  • Accuranker
  • RankRanger
  • Cognitive SEO
  • SEMRush

Fortunately, at this point in time it doesn't look like the automotive sector has been rocked by any major shifts originating from the Maverick Update. However, this isn't all that unusual; Google leverages each individual update it releases to address a specific problem or issue it sees within the greater search community, so not every update will be applicable to each vertical.

Has your dealership website seen any changes or adjustments in the wake of the unofficial Maverick Update? Let us know in the comments below, check out the coverage from Schwartz and the rest of the Search Engine Roundtable team via the following link, and be sure to follow along as we bring you all of the latest news as more information surrounding Google's Maverick Update hits the digital world.

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