Back in April, Google released a new feature for My Business listings known as "short names." Designed to make it even easier for customers in your local area to find your business, in addition to serving as a way of creating custom URLs for these My Business listings, it is easy to see why so many in both the automotive world and the greater digital marketplace were excited for the rollout of this new feature.
However, with recent reports of legitimate businesses being suspended and removed from search engine results pages (SERPS) over the usage of short names, it looks like it might be time to rethink the implementation of this facet of your dealership's Google My Business page.
Digging a little deeper, Search Engine Journal's Matt Southern reports that not all businesses are facing suspensions for using short names. Even so, the seemingly random and erratic nature of these penalties makes it a dangerous proposition to utilize the feature at this time.
Fortunately if your dealership finds itself dealing with a Google My Business page that is currently suspended as part of this issue affecting the system over at the Googleplex, Southern goes on to explain that removing short names for the time being should be all that is needed to get your page reinstated and back on SERPs.
Has your dealership faced an issue with Google My Business short names? Let us know in the comments down below and be sure to check out the rest of Southern and Search Engine Journal's breakdown of this developing story on the other side of the link provided below.