If you're at all familiar with Google's style, then you understand completely that the only thing that stays the same over in Mountain View, California, is change. When it comes to the overall form and functionality of the AdWords platform, and the recently unveiled "New AdWords Experience" in particular, this statement most certainly still holds true – primarily thanks to a slew of new functionality and offerings held within this emergent platform.
In fact, as Search Engine Land's Ginny Marvin explains, there are actually seven completely new features that your dealership can only access if it makes the switch over to this new variant of the AdWords platform. From Promotion Extensions to the new Google Attribution product, there's quite a bit of information to digest once you start digging into all that the latest iteration of AdWords has to offer up to its users.
As far as the full scope of new functionality goes, Marvin reports that the seven new and (in some cases) forthcoming tools offered up to those who leverage the New AdWords Experience user interface include:
While the first three items listed above are currently available for use, the rest of the features offered up are still officially in the "to be determined" bracket in terms of release dates. However, you can expect to have access to the entire gamut of offerings by the end of the year.
Want to dig even deeper into the functionality of these seven exclusive features found within the New AdWords Experience? Then be sure to give the link below a quick click and follow along as Marvin offers up an in-depth review of these analytic assets over on Search Engine Land.