As exciting as it is to see your dealership's Knowledge Panel pop up on search engine result pages (SERPs) for desirable terms, all of that excitement can fade away in the blink of an eye thanks to inaccurate or incorrect information and listings. Fortunately, with the help of a recent update from the product management team over in Mountain View, your dealership can head off these concerns before they ever have a chance to become a major problem.
And just how can you do this? As Search Engine Land's Greg Sterling explains, it all starts with taking advantage of Google's open invitation to businesses to take control of their Knowledge Panels via a simple verification process. To get verified, all your dealership needs to do is click on the "Do you manage the online presence for [your dealership name here]?" link found at the bottom of the Knowledge Panel on any SERP that causes this item to populate. From here, signing into YouTube, Google+, Search Console, and even Twitter completes the verification process and allows your dealership to edit and control certain data elements of the Knowledge Panel, suggest a featured image, and utilize several other modification options.
It is important to note that Google won't let you change the Knowledge Panel's subtitle, Wikipedia snippet, images outside of the featured image, or "people also search for" subsections. Despite these limitations, it is hard not to see the value in ensuring that the primary information displayed by your dealership's Knowledge Panel is accurate, up-to-date, and ready to educate potential prospects as they work toward a new car purchase.
Want to learn even more about Google's open invitation to take ownership of your Knowledge Panel? Then check out the full story from Sterling over on Search Engine Land via the link offered up below, or take a peek at the official invitation announcement from Google.