If you've been staying abreast of the trends that are sure to define the automotive marketplace in the coming years, then you know that mobility-as-a-service (MaaS) is all the rage right now - and for good reason. After all, as more and more drivers move away from traditional car ownership, it's only natural for auto dealerships to wonder what role they'll play in this future landscape.
But what if your dealership ended up being a part of the trend toward MaaS, and not an afterthought? As the staff over at Auto Remarketing reports, the rise of a new partnership between startups HyreCar and DriveItAway could spell the answer to this dilemma.
If you're not familiar with this automotive duo, HyreCar provides car rental services to prospective ride-hailing drivers, while DriveItAway helps pair up dealerships with shared mobility solutions. Together, the two hope to form an alliance that creates a new intersection between the traditional automotive dealership and the growing number of entrants into the service side of the mobility industry.
Once you pair up the fact that the MaaS market is set to grow to $358.35 million by 2025 (up from $38.6 billion in 2017) with the realization that opportunities in the automotive marketplace continue to trend downward, its starts to make plenty of sense why dealerships would consider exploring this shared space with the likes of Uber, Lyft, and other MaaS leaders.
Naturally, there is no guarantee that this endeavor - and other similar operations - will help to forestall the rising tide of behavioral shifts in car buyers and the automotive marketplace in general. However, testing the waters and "future-proofing" your dealership from the advent of MaaS most certainly holds plenty of allure.
Want to learn even more about the partnership between HyreCar and DriveItAway, as well as how strategic alliances like this one could pave the way for alternative business opportunities for dealerships in the face of a shifting industry? Then be sure to check out the full story from the staff over at Auto Remarketing by clicking on the link provided below.