If you know anything about the modern search engine optimization (SEO) landscape, then you know that the "Domain Authority" metric from Moz (the makers of the web's most popular SEO toolset) is a hot-button topic. Some vendors and industry talking heads swear by it, while others question its validity and usefulness.
However, thanks to a new update set to roll out on March 5th, this conversation surrounding Moz's metric is about to heat up in a huge new way.
So what exactly is going on with Domain Authority? As Barry Schwartz of Search Engine Land reports, the primary goal of the latest update to this tool from Moz focuses on creating a more trustworthy metric. In doing so, the internal changes implemented by Moz will target (and seek to eliminate) paid and spammy links that have thus far gamed the system – and led to plenty within the industry to view this tool as nothing more than a distraction.
Digging a bit deeper, Russ Jones, the Principal Search Scientist at Moz, points to changes in Domain Authority's training set, training algorithm, model factors, and overall index as ways that the organization has updated and modified this program in advance of the March release. Despite this big shift, only time will tell if these changes are enough to restore confidence in a tool that was once touted as the replacement to visible PageRank scores in the wake of Google's decision to pull this data from the public.
Want to learn even more about Domain Authority and how it pertains – if at all – to your car dealership? Then be sure to check out Remora Chief Marketing Officer (CMO) Steve Seeley's recent entry on the subject, "Is Domain Authority a Ranking Factor?", and then dig into Schwartz's look at the subject (as well as some controversial community reaction to this announcement) over on Search Engine Land by clicking on the link we've provided down below.