If you're a fan of the political intrigue and grand confrontations offered up by the hit show "Game of Thrones," then taking a peek into the shared space between ride-hailing apps and automotive manufacturers should be right up your alley. As the team over at Bloomberg notes, adding the recent pairing of Toyota and Uber to the growing list of partnerships between transportation services and global car brands (check out our coverage of the Volkswagen/Gett and GM/Lyft agreements if you missed these stories) is setting the stage for a showdown of epic proportions over market share and exposure within this emerging industry.

For more details on the battle lines being drawn on this front, as well as what's next for the Toyota and Uber partnership, follow the link below for the complete story.

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