It wasn't all that long ago (yesterday, in fact) that we brought you up to speed on both the impact that the General Data Protection Regulation (GDRP) has had on email marketing and the fact that this strict mandate is clearly setting the tone for government regulators well outside of the European Union. Today, Sharon Vavra, Kim Hart, and David McCabe of Axios have helped shine a light on this process happening in real time within the White House.
So just how has the GDPR influenced policy and procedure here on our side of the pond? As the aforementioned Axios team reports, Gail Slater, special assistant to the President regarding tech, telecom, and cyber policy, has reached out to multiple members of the digital world to discuss the parameters of an official United States (U.S.) set of regulations related to personal consumer data.
In other words, our prediction yesterday that it is only a matter of time before dealerships, Internet service providers (ISPs), and everyone in between must fall into compliance with a GDPR-esque set of guidelines related to consumer data and privacy is swiftly moving from the theoretical to the practical.
At this point, the actual formulation of official standards and regulatory requirements is still in the nebulous stages of development. However, it appears that the White House is willing to work with the Information Technology Industry Council (which represents Apple, Google, Facebook, and IBM, among others) and other private organizations in the digital sector to craft a policy in a manner that would mirror the process surrounding the Obama administration's 2013 cybersecurity mandate.
Additionally, given how influential the GDPR has been on a global scale and the continued conversation surrounding consumer privacy here in the U.S., it is likely that regulators in D.C. will attempt to expedite the development of these rules in an effort to catch up with our nation's global counterparts.
Want to read more about how a framework built on the foundation of the European Union's (EU) GDPR could be in the pipelines here in America, as well as how it could impact your dealership's digital operations going forward? Then be sure to dig into the exclusive scoop from the Axios team of McCabe, Hart, and Vavra on the other side of the link below.