Remora Articles

D-Link Faces Lawsuit as U.S. Takes Stronger Stance on IoT Security

Remember in our breakdown of the automotive world's place in the Internet of Things (IoT) how Wired magazine profiled two hackers and their ability to gain control of a Jeep Cherokee's Uconnect smart car system? What about when hacked security cameras and home DVRs helped take down Dyn and a majo...

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Nissan Sets Its Sights on London as Push Toward Autonomous Vehicle Tests Nears

Move over Volvo; you're not the only major player in the realm of self-driving car research and development that intends to bring its tech to the streets of foggy old London.

As Wired magazine's Amelia Heathman reports, major Japanese automotive manufacturer Nissan is taking its autonomou...

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Is the Future of Digital Advertising Found on Car Windshields?

While mobile might be all the rage in today's digital advertising conversation, more forward-thinking members of this community have their eyes set on a different medium: The windshields of your prospective customer's vehicles.

Yes, advertising on the windshield of a car, truck, or sport...

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Renault-Nissan Emerges as First Customer of Microsoft's New Connected Vehicle Platform

Microsoft might not be in the business of developing and manufacturer its own line of self-driving cars like Google and other major tech players, but that isn't stopping this industry leader from making its own unique mark on the growing autonomous vehicle marketplace.

So just how is the...

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Yahoo Set to Become "Altaba" - If Verizon Follows Through with Its $4.8 Billion Acquisition Plan

Back in July, Verizon inked a deal to gain control of the Yahoo brand in exchange for a package deal that tallied up to $4.8 billion in cash and assets. However, a string of catastrophic developments for the company, including the leaking of more than one billion user account credentials to hacke...

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Facebook Admits (for the Fourth Time) That Instant Article Metrics Are Messed up

If you're a fan of Facebook's Instant Articles content platform and what it brings to dealerships and other publishers, then it's safe to say that December - and the revelation that this system offered up erroneous measurement metrics to participating members - was a rocky way to end 2016.

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Fukoku Mutual Life Insurance Turns to IBM's Watson to Replace 34 Employees

For most people, the threat of artificial intelligence (A.I.) making human workers obsolete is something reserved for a distant, futuristic take on the workplace. However, employees at Fukoku Mutual Life Insurance in Japan are learning the hard way that a world in which A.I. replaces mankind in t...

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2017 Set to Bring Updates to Google's AMP Project

Google's accelerated mobile page (AMP) project is all about bringing the best of the web to end users at lightning-fast speeds. Even so, there are still a few kinks to work out as the team from the Googleplex continues to enhance and improve on the idea of integrating "diet HTML" web pages into s...

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Ford Bolsters Self-Driving Operations with New Fleet of Autonomous Fusions

Ford might already be a major player in the realm of self-driving vehicles, but the latest word to emerge from the Motor City shows that this automaker is more than committed to staking a claim at the top of this industry.

Not quite sold on the notion that Ford can keep up with the likes...

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Bringing Your Dealership up to Speed with Google's AMP

Have you noticed a revolving carousel of articles or a small "lightning bolt" icon next to some of the results of mobile Google searches over the past year? If so, then chances are you've made the acquaintance of the Google Accelerated Mobile Pages (AMP) project and the blisteringly fast pages th...

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Uber Says Goodbye to San Francisco as It Sets Its Sights on Self-Driving Operations in Arizona

California might have won the battle against Uber regarding the regulation of self-driving vehicles on the streets of San Francisco, but that doesn't mean that this ride-hailing magnate is prepared to cease operations entirely. In fact, with a new ally at hand, the future of Uber's autonomous veh...

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Want Relevant Local Search Results? Try Tweeting Emoji at Google

While "Emoji" might not be the official language of the Internet quite yet, there's no denying that these icons, symbols, and graphics are ubiquitous enough to warrant a major spot in today's digital culture. With this in mind, it should come as no big surprise that the team over at the Googleple...

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Android App Bug Causes Twitter to Overbill Advertisers

Did your dealership fire off advertisements to potential customers on Twitter from November 7th to December 12th? Then it might be time to connect with a rep from this ad network and see if your account was overbilled due to a technical error and in line for a refund.

As Business Insider'...

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Uber Relents as Public Battle with State of California Comes to a Close

Less than a week ago, Uber was standing strong in its defiance of the California Department of Motor Vehicles (DMV) and insistent that its 16-car strong self-driving program was both legal and safe to conduct on the streets of San Francisco. However, the past few days of intense back and forth wi...

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Announcement of Waymo Shows that Google Is Ready to Bring Self-Driving Tech to Market

Since its inception, Google's self-driving task force has held a spot deep within "Division X," along with countless other futuristic technologies (Project Loon, for example) that are still years - if not decades - away from implementation. However, moving this branch of the company out of the re...

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Remora Suggests Utilizing UTM Codes

Why Your Dealership Needs to Utilize UTM Codes For All Of Its Digital Marketing Campaigns

With so many ways to market your car dealership online today, how can you truly track each and every facet of the traffic that is coming to your website? Daunting though this process may seem initially, the answer to the question at hand is actually pretty simple: Properly integrated UTM codes. <...

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Google's Neural Machine Translation System Develops "Secret Language"

It's official - the machines have developed their own language.

while this might sound like something better suited for a pulp sci-fi magazine from the 1950s, the truth of the matter is that this statement is actually applicable to legitimate artificial intelligence (A.I.) breakthroughs h...

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BMW Turns to IBM's Watson for Help with Driver-Assist Technology

IBM's Watson is one of the most powerful artificial intelligence (A.I.) systems on the planet - and clearly in high demand (see Watson's newly-forged alliance with the Slack communications platform) as interest in this field from a variety of different industries increases drastically. However, n...

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California, Uber Spar Over Legality of New Self-Driving Service

On Wednesday, Uber unveiled a fleet of self-driving vehicles in its hometown of San Francisco as it sought to take the next step toward making this technology mainstream. In the ensuing days, the California Department of Motor Vehicles (DMV) and various other state regulators have done everything...

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Yahoo Announces More Than One Billion Accounts Hacked in 2013 Intrusion

Remember how much backlash Yahoo received after admitting to a security breach in 2014 that saw over 500 million user credentials fall into the hands of unknown hackers? As bad as that storm was, it will undoubtedly have nothing on the chaos that is set to unfold in Sunnyvale after the recent an...

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Michigan Set to Lead the Nation with Expansive New Autonomous Vehicle Policies

While most people might equate Michigan to the more traditional side of the automotive industry, "The Great Lakes State" is looking to rebrand itself in a major way - and it all starts with a bold new set of regulations regarding the creation, operation, and (eventually) the sale of self-driving...

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Could Starcraft 2 Hold the Key to the Future of A.I.?

While Blizzard is mostly known for churning out industry-leading gaming titles like World of Warcraft, Overwatch, and Heroes of the Storm, a recent announcement at the company's annual convention, BlizzCon 2016, regarding an upcoming project with the Google DeepMind team shows that this Irvine-ba...

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Why Your Google Analytics Time Metrics Are Not Accurate

As with most businesses, you are probably using Google Analytics to track the traffic to your dealership website - specifically to see how much traffic you are receiving, where it is coming from, what traffic sources are converting, and how long people are staying on your site. However, tracking...

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Uber Paves Way for Smart Car Fleet with Acquisition of Geometric Intelligence

It's no big secret that Uber has its sights set on a future in which artificial intelligence (A.I.) and "smart" cars serve as the backbone of the on-demand transportation industry. However, what was once viewed as nothing more than high hopes and wishful thinking is starting to move a lot closer...

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Google and OpenAI Go Public with Their Respective A.I. Research Platforms

Have you ever wanted to follow in the footsteps of the Google team or Elon Musk as you explore the limits of artificial intelligence (A.I.) and machine learning? If so, then you'll be happy to know that harnessing the power of Google's DeepMind Lab or the development tools offered up by OpenAI ju...

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The U.S. Govt. Now Has the Legal Power to Initiate Mass Hackings

On December 1st, a new legislative rule came into effect providing the Federal Bureau of Investigations (FBI) with a hefty amount of new digitally-relevant investigatory powers. While there's plenty of "legal speak" and analysis buried within what has come to be known as "Rule 41," the big change...

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Is It Time to Standardize Connected Car Technology?

With the Internet of Things (IoT) joining drivers in their favorite vehicles on a increasingly regular basis, it's no big surprise that virtually every automaker and tech leader is rolling out their own iteration of this type of "always on" system in an attempt to woo traveling consumers. However...

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Ontario Govt. Gives the Go Ahead for Self-Driving Vehicle Tests on Public Roads

While Google and other United States-based frontrunners in the field of autonomous vehicles have been testing this technology on public roads since 2009, our friendly neighbors to the north haven't been quite as willing to follow in these forward-thinking footsteps in the past. However, thanks to...

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Google's DeepMind A.I. Learns to Read Lips - Better Than the Pros

Expertly reading lips isn't just a talent reserved for the most cunning of conversationalists any more. In fact, if Google's DeepMind artificial intelligence (A.I.) system has its way, it won't be long before we all come to view this technology as the leading authority in deciphering - and contex...

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nuTonomy on Pace to Test Self-Driving Fleet on the Streets of Boston

Boston is a city known for its storied history and unique culture - and its often horrendous driving conditions. From traffic that stretches as far as the eye can see and labyrinthine roads that confuse even the locals to brutal winter weather and (according to a study conducted by Forbes magazin...

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Remora Earns Distinguished Position as Premier Google Partner

Here at Remora, our team of dedicated design, development, and marketing experts have only one goal in mind: To provide dealerships with the best possible service and deliver tangible results through cutting-edge digital strategies. Of course, now that we've achieved "Premier" status as a Google...

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Fake News Shares Surged Past Real News Engagement on Facebook During the 2016 Election

Ever read a headline that one of your friends shared on Facebook and thought to yourself, "there is no way that is true," as you clicked on the link? If you logged in to the world's favorite social platform this past election season, then odds are that you're nodding in agreement right about now....

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U.K. Set to Adopt "Snooper's Charter" Legislation

The Investigatory Powers Bill (better known as the "Snooper's Charter") has made its way through both the House of Lords and the House of Commons and is well on its way to becoming the new digital law of the land for citizens of the United Kingdom (U.K.) - and, in some cases, individuals aboard a...

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Baidu Hits the Streets with Self-Driving Vehicle Test

Baidu, an Internet behemoth that lays claim to an astounding 79.81 percent of all of China's search traffic, is most often known for making history on the digital information superhighway. However, the recent unveiling of a public test run of self-driving cars in Wuzhen shows that this tech thou...

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A.I. Experiments Is a New Site That Lets You Play with Google's Experimental A.I. Projects

It's no big secret that the guys and gals over at the Googleplex are big fans of artificial intelligence (A.I.), machine learning, and the rest of this cutting edge field. However, just because Google is a major player on this front, that doesn't always mean that everything this tech leader does...

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Remora's Own Christian Jorn on Why Owning Your Dealership AdWords Account Matters

Back in February, Remora's President Christian Jorn joined Sean Bradley on his "Make Money Mondays" YouTube series for a special edition of the show - and to send a vital message to dealerships across the country.

That message? If you don't outright own your dealership's Google AdWords ac...

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